Relaunched Olympic.ca is New Home for Canadian Olympic Team



    Where Canadians Connect with Athletes

    TORONTO, May 21 /CNW/ - The Canadian Olympic Committee (COC) today
announced the launch of a vastly redeveloped website that is firmly focused on
Canada's high performance athletes and the sports in which they compete at
Olympic and Pan American Games.
    The new virtual home for the Canadian Olympic community, including the
Canadian Olympic Team, its fans, and the Olympic Movement in Canada is
www.olympic.ca.
    "We have a proud history of sport in Canada and a bright future.
Olympic.ca provides every Canadian the chance to connect with some of our
nation's greatest ambassadors," said Chris Rudge, CEO and Secretary General of
the COC. "I hope that Canadians coast to coast will join the team and enjoy
the ride to 2010 and beyond."
    Designed by the Toronto firm Trapeze, Olympic.ca will progressively build
profiles of Canadian Olympic and Pan American athletes, past and present, as
well as offer historical information of Canada's participation at Games. The
site will include a deep archive of images from the COC and The Canadian
Press, The Host National News Agency of the 2010 Winter Games, which will
accumulate in the months ahead. In all, the site database will manage a rising
swell of more than 4,000 athlete profiles and 10,000 photos. Olympic.ca will
also build a video features library of great moments in Canadian sport from
both past and present while providing behind the scenes looks of the Canadian
Olympic Team in 2010 as they paint the town red at Vancouver, Whistler and
Richmond.
    In addition, Olympic.ca will allow Canadians to show their support for,
and have their say on the Canadian Olympic Team through the use of social
media tools such as Facebook, Twitter and other applications to come in the
near future. Fans from coast to coast can connect with the team in the lead up
to and at the Games, receive up-to-the-minute updates on Canadian performances
and medals while also providing their own words of encouragement to Canada's
athletes as they aim to own the podium in 2010.
    "Our new website, and our newly created Facebook and Twitter pages, will
allow all Canadians the chance to interact with the athletes of the Canadian
Olympic Team. The beauty of sport is in the shared experiences of being a fan,
and we hope that our new platforms will provide the opportunity for fans of
Canada's Olympic Team to tangibly demonstrate their support for the team as we
'Paint the Red' at the Vancouver 2010 Olympic Winter Games," said David
Bedford, Executive Director, Marketing and Communications for the COC.
    Canadians can also stay connected with all things Olympic through the
site's extensive amateur sports calendar, weekly polls and RSS feeds, which
distributes web content instantaneously to subscribers. The fully bilingual
site will also feature a wealth of original stories of Canada's athletes,
coaches, sport programs and Olympic and Pan American-related events across the
country.
    The red-and-white-themed site brings a vibrant, fresh feel to the
Canadian Olympic Movement. It looks ahead to future successes while
simultaneously taking a historic view of Canada's participation in over 45
Olympic and Pan American Games.

    About the Canadian Olympic Committee

    The Canadian Olympic Committee is a national, private, not-for-profit
organization committed to sport excellence. It is responsible for all aspects
of Canada's involvement in the Olympic Movement, including Canada's
participation in the Olympic and Pan American Games and a wide variety of
programs that promote the Olympic Movement in Canada through cultural and
educational means. For more information, see the COC website: www.olympic.ca.

    About Trapeze

    Founded in 1999, Trapeze is an award-winning, full service interactive
marketing agency based in Toronto, Canada. Leaders in the design and execution
of extraordinary online marketing experiences, Trapeze grows a client's
business by connecting consumers with their brand across all manner of
interactive devices.





For further information:

For further information: Isabelle Hodge, Manager, Media Relations,
Canadian Olympic Committee, Phone: (416) 324-4122, Cell: (416) 806-4342,
Email: ihodge@olympic.ca

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Canadian Olympic Committee

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