TORONTO, March 19 /CNW/ - Refreshments Canada is reminding Canadians
about the importance of water conservation as the global community gets ready
to observe the United Nation's "World Water Day" on March 20th.
World Water Day raises awareness of the need for continuing actions to
sustain our planet's water resources and its people. "It's our collective
responsibility to be responsible water users," said Anthony van Heyningen,
Executive Director of Refreshments Canada. "Around the world our members are
investing in programs and technologies to improve water quality, and
Refreshments Canada members are committed to efficient water use. For
example, the refreshment beverage industry uses less than 0.01% (or one
one-hundredth of one percent) of the annual water withdrawals in Canada.
Member companies also contribute to a wide variety of water conservation
programs around the world, such as:
(*) PepsiCo has donated $2.5 million dollars to H2O Africa, a foundation
focused on clean water projects in Niger, Senegal, Mali and other
(*) In 2007, The Coca-Cola Company launched a $20 million, multi-year
partnership with World Wildlife Fund (WWF) to conserve and protect
freshwater resources in seven of the world's most important
freshwater river basins.
(*) Over the past five years, The Coca-Cola Company and its bottlers have
decreased water usage by 5.6 % globally.
"World Water Day is about ensuring people around the world have access to
a safe, clean source of drinking water," added van Heyningen. "That takes a
global effort, and Refreshments Canada members are proud to be part of it."
Facts About Bottled Water
(*) People are drinking more water, whether bottled or tap, and that's
great for healthy hydration in our on-the-go, health-conscious
(*) Water is good for you. Doctors, dietitians and nutritionists all
tell us to drink more water (and other beverages) to ensure we stay
(*) Bottled water provides a convenient option for drinking water
throughout the day.
(*) Just like homeowners, our members are customers of the municipal
water supply. So we support maintaining a strong and viable municipal
(*) Water bottles are 100% recyclable, and are already one of the most
recycled consumer packages.
(*) PET beverage containers (of which water bottles are a part) account
for only 0.3% of solid waste generated in Canada, and the large
majority of those PET bottles are recovered and recycled into new
Refreshments Canada works in partnership with many groups and governments
to help Canadians make healthy choices.
Refreshments Canada is the national trade association representing the
broad spectrum of brands and companies that manufacture and distribute the
majority of non-alcoholic beverages consumed in Canada.
For further information:
For further information: Danna O'Brien, Refreshments Canada,
firstname.lastname@example.org, (416) 961-6611 x 102