Beverage Industry Association Shares Goal of Making Schools Healthier
TORONTO, Dec. 4 /CNW/ - Refreshments Canada agrees that schools are a
unique setting to teach kids healthy habits, and looks forward to working with
the Ontario government on this initiative in the coming year.
"Refreshments Canada shares the McGuinty Government's goal of improving
the health and well-being of Ontario students," said Anthony van Heyningen,
Executive Director of Refreshments Canada. "Supporting a healthy, balanced
diet along with daily physical activity is the right way to go."
Refreshments Canada is the premier trade association representing the
broad spectrum of brands and companies that manufacture and distribute the
majority of non-alcoholic beverages consumed in Canada. The association works
in partnership with many stakeholders, including governments, to develop
policies, positions and education materials based on sound science so that all
Canadians, including our young people, make educated nutritional choices.
Refreshments Canada took a leadership role when it first introduced
beverage guidelines for elementary schools back in 2004. The guidelines have
since been revised and strengthened to also include middle and secondary
schools, and are scheduled to be fully implemented by the 2009-2010 school
The guidelines focus on reducing the number of calories and increasing
the nutritious beverage choices available to students in the school setting.
Under the guidelines, only 100% juices, bottled water and low-fat/no-fat
regular and flavoured milks are offered in elementary and middle schools.
Older students in secondary schools have additional no- and low-calorie
beverage options that are limited to no more than 100 calories per container.
Full calorie soft drinks are not made available at any school level.
"Schools are a unique environment where we have an opportunity to build
on the foundation of these guidelines, and work with the Ontario government to
help students develop lifelong healthy habits that strike the right balance
between food choices and daily physical activity," Anthony van Heyningen
For further information:
For further information: Danna O'Brien, (416) 500-0699 cell,