Refreshed Web Site Enhances Holland America Line Experience



    SEATTLE, June 24 /CNW/ -- With a new image centric design, Holland
America Line enhanced its Web site for a more visually engaging and
user-friendly experience. Additions include a new intuitive navigation,
expanded page view, updated images and a host of prominently located virtual
tours and videos.

    "Hollandamerica.com will continue to evolve in the way it uses imagery to
express our premium brand experience and engage visitors," said Richard D.
Meadows, CTC, executive vice president, marketing, sales and guest programs. 
"With the increased importance of rich media to travelers in planning their
vacations, we have redesigned our Web site to make it easy to research and
plan a Holland America Line cruise vacation as well as participate in our
social media community."

    A new Virtual Tours & Videos section offers full screen tours of every
ship, featuring 360-degree images of public rooms and various categories of
staterooms.  Integrated into the Web site, the new section displays 39 videos
and 110 virtual tours for interactive immersion in both ships and
destinations.

    Other changes to the Web site include an upgraded Cruise Finder section
with enhanced color-coded maps of itineraries and a new brochures feature
under the Destinations section, making six online brochures available
featuring all destinations.  The primary navigation has also been adjusted,
allowing more extensive content as well as wider viewing of a breadth of
imagery.  With the emergence of social media, Holland America Line has created
an online community, located under general information on the home page, that
now includes the HAL Blog, Facebook fan page, Twitter account, Flickr account
and YouTube customized pages.  In addition, every page on the Web site has an
expanded footer navigation bar, providing quick access to increased content.

    To experience the new design and refreshed Holland America Line Web site,
visit www.hollandamerica.com, which is also optimized for mobile devices and
is available in Spanish, Dutch and German.

    Find Holland America Line on Twitter, Facebook and the Holland America
Blog.  Access all social media outlets via the Online Communities quick link
on the home page at www.hollandamerica.com.

    About Holland America Line [a division of Carnival Corporation and plc
(NYSE:    CCL and CUK)]
    Holland America Line's fleet of 14 ships offers nearly 500 cruises to 320
ports in more than 100 countries, territories or dependencies.  Two- to
108-day itineraries visit all seven continents, and highlights include
Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand
World Voyage; and popular sailings to ports in the Caribbean, Alaska, Mexico,
Canada/New England, Europe and Panama Canal.  A 15th ship is scheduled to join
the fleet in July 2010.

    Fleetwide, the company features Signature of Excellence enhancements, a
commitment totaling more than $525 million, that showcase the Culinary Arts
Center presented by Food & Wine magazine -- a state-of-the-art onboard show
kitchen where more than 60 celebrated guest chefs and culinary experts provide
cooking demonstrations and classes -- Explorations Cafe powered by The New
York Times, teens-only activity areas and all new stateroom amenities
highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds.
    

    World's Leading Cruise Lines
    
    The highest-rated premium cruise line in the world, Holland America Line
is a member of the exclusive World's Leading Cruise Lines alliance, which also
includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise
Line and Costa Cruises.  Sharing a passion to please each guest and a
commitment to quality and value, these lines appeal to a wide range of
lifestyles and budgets.  The World's Leading Cruise Lines offer exciting and
enriching cruise vacations to the world's most desirable destinations.


    
    CONTACT:  Sally Andrews
    PHONE:    800-637-5029
    FAX:      206-262-5934
    EMAIL:    pr@hollandamerica.com





    




For further information:

For further information: Sally Andrews of Holland America Line,
1-800-637-5029, or fax, +1-206-262-5934, pr@hollandamerica.com Web Site:
http://www.hollandamerica.com


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