Reed Business Information Adopts Nstein's Digital Supply Chain Platform



    Nstein's TME, WCM & DAM to be Key Components of Reed's Web 2.0 Strategy

    MONTREAL, Feb. 12 /CNW Telbec/ - Nstein Technologies Inc., www.nstein.com
(TSX-V: EIN), a leader in digital publishing solutions for newspapers,
magazines, and online content providers, announced today that Reed Business
Information (RBI) - US has chosen Nstein's WCM (Web Content Management), TME
(Text Mining Engine) and DAM (Digital Asset Management) to upgrade its digital
content supply chain for its 80+ print publications, and its associated 80
websites and portals.
    Reed Business Information - US, a division of Reed Elsevier Group PLC, is
the largest business-to-business publisher in the United States. Its
properties include Design News, Interior Design and Variety, among many
others. RBI initially sought to simply replace its legacy CMS, but later opted
to streamline its entire approach to the content supply chain.
    "We began evaluating alternative solutions two years ago," said Brian
Magnotta, CTO of RBI. "We had to replace our legacy platform since it wasn't
scalable and didn't meet our long-term business objectives. It wouldn't allow
us to build the many features and functionality we need, including 'Web 2.0'
functionality, community and social networking capabilities, as well as rich
media."
    Furthermore, under its legacy system, not all of RBI's assets were
tagged. Nstein's linguistic solutions re-tag magazine articles to fit multiple
categories. Tagging is the process of determining the "aboutness" of content
so it can be found easily and used in different ways by editors across the
entire RBI network. On the front end, readers can find related content more
easily, so they "consume" more pages. That, in turn, increases page views and
revenue.
    "The new platform improves the ability to tag all assets, which in turn
improves our SEO. That was one of our primary business objectives," explained
Magnotta. Another objective for RBI was to reduce operational costs at the
development level. Nstein's suite of solutions "empowers the editorial teams
with enhanced functionality, which in turn reduces the workload of our IT
department, "he added.
    Among the first titles to migrate to the new system were Furniture Today
and Design News. On January 15, 2009, Broadcasting & Cable and Multichannel
News were launched, both video-heavy rich media sites adhering to the new
template.
    "It was quite an honor having one of the world's largest
business-to-business publishers choose Nstein as its partner to rebuild and
rethink its entire digital infrastructure," said Luc Filiatreault, president
and CEO of Nstein technologies. "This was a great example of true
collaboration between client and Nstein. Between our two teams, we really
nailed down the scope of the work and the business objectives and I think
everyone learned something along the way."

    About Nstein Technologies Inc.

    Nstein Technologies (TSX-V: EIN) is a leading provider of digital content
management software and solutions for premier media and entertainment
companies who are looking to impact both top and bottom line by reducing
operational costs and increasing revenues. Nstein offers its solutions to
prestigious publishers seeking to automate editorial tasks, semantically
analyze & enrich content and prepare & associate content for multi-channel
publishing.

    
    - The TSX Venture Exchange does not accept responsibility for the
      adequacy or accuracy of this release.

    - The financial value of the contract, on an individual basis, is not
      financially material to the affairs of Nstein Technologies Inc. The
      specific financial terms of the contracts cannot be disclosed since
      knowledge of these transaction terms could represent a significant loss
      of competitive advantage to the Company as competitors would gain
      access to its pricing model. The Company believes that the disclosure
      of agreements by means of a press release is necessary to demonstrate
      the ability of the Company's technology to meet the requirements of its
      potential clients in the publishing, media and entertainment
      industries. Further, the completion of these types of agreements
      demonstrates the ongoing ability of the Company to capture an
      increasing share of this market and generate market acceptance for its
      products. Software license revenues resulting from this contract were
      included in Nstein's 3rd quarter results (quarter ended on September
      30, 2008).

    - Any statement that appears prospective shall not be interpreted as
      such.
    




For further information:

For further information: Nstein Technologies Inc.: Investor Relations:
Bruno Martel, Chief Financial Officer, Nstein Technologies Inc., (514)
908-5406, bruno.martel@nstein.com; Media: David Crouy, Marketing Director,
Nstein Technologies, Inc, (514) 908-5406, David.Crouy@nstein.com

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NSTEIN TECHNOLOGIES INC.

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