MONTREAL, Aug. 22 /CNW Telbec/ - The best thing since collecting all four
railroads, Reebok and Hasbro are on board to roll out an exciting new MONOPOLY
inspired footwear collection in August 2008. Coinciding with the highly
anticipated release of Hasbro's MONOPOLY Here & Now: The World Edition board
game is the MONOPOLY footwear collection by Reebok.
A men's lifestyle footwear collection, Reebok's design team took
inspiration from the game pieces MONOPOLY is best known for, such as dice,
tokens, Chance and Community Chest cards, houses and hotels, and MONOPOLY
money, to create details for the laces, lace lock, prints, colors and the
overall design element of the shoes.
"MONOPOLY has global recognition as one of the most iconic board games of
all time, and Reebok is excited to be able to translate this fun into
footwear," said Christian Stegmaier, Reebok's Head of Lifestyle Product
Marketing. "The MONOPOLY collection by Reebok is designed with consumers in
mind who are not afraid to be individuals and stand out from the crowd."
"We have a strong fan-following for MONOPOLY, and now consumers can wear
what they play in high style," said Bryony Bouyer, Senior Vice President of
Licensing at Hasbro. "The game of MONOPOLY transcends all age groups and we
are excited to join with Reebok to create a footwear collection that will do
The first models to launch in the collection pay tribute to the board
itself and the global recognition that it possesses. The line that is
scheduled to debut worldwide in early September will include the Reverse Jam
designs and will be available for a suggested retail price of $99.99.
Slated to launch in November 2008, the second wave will consist of a
collection dedicated to the icons of the board. The Reverse Jam design of the
Community Chest, hotels, houses and Chance will be available for a suggested
retail price range of $99.99.
Reebok International Ltd., headquartered in Canton, Massachusetts, is a
leading worldwide designer, marketer and distributor of sports, fitness and
casual footwear, apparel and equipment. A subsidiary of the adidas Group, the
company operates under the multiple divisions of the Reebok brand, Reebok-CCM
Hockey and the Sports Licensed Division. For more information, visit Reebok at
Hasbro, Inc. (NYSE: HAS) is a worldwide leader in children's and family
leisure time products and services with a rich portfolio of brands and
entertainment properties that provides some of the highest quality and most
recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market a range
of toys, games and licensed products, from traditional to high-tech and
digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA,
MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST. Come
see how we inspire play through our brands at www.hasbro.com. (C) 2008 Hasbro,
Inc. All Rights Reserved.
For further information:
For further information: Jessica Starkey, Public Relations, (514)