Reebok Street Team introduce Monopoly



    Rich Uncle Pennybags and Reebok have teamed up to promote the new
    Monopoly Line

    MONTREAL, Sept. 12 /CNW/ - On Friday September 12th and Saturday
September 13th, the Reebok Street Team will be touring Montreal promoting the
new Monopoly footwear line by Reebok. Visiting various Montreal hot-spots in a
"Monopolized" original 1962 VW Bug, two street team members, dressed as the
Uncle himself, will be talking to Montrealers promoting this unique footwear
line, and potentially offering people the "chance" to scratch and win either
20% or 40% off their next purchase at the Reebok Concept store.
    "We are very excited about the Reebok MONOPOLY footwear line," says
Stewart Clark, Marketing Manager with Reebok Canada. "We feel that such an
exciting collection deserves an exciting launch."
    The Reebok Bug will be parked at the Reebok Concept store - located at
1482 rue Ste-Catherine St. W. between 12:30pm - 1:30pm, before making its way
to key downtown locations.
    Working in collaboration with Hasbro to coincide with the launch of
MONOPOLY: Here and Now: The World Ediditon, Reebok's MONOPOLY men's footwear
line hit the stores in September with three different styles reflecting
various aspects of the iconic game.
    Reebok Monopoly shoes are available at the Reebok store and retail for
$99.99.

    Reebok International Ltd., headquartered in Canton, Massachusetts, is a
leading worldwide designer, marketer and distributor of sports, fitness and
casual footwear, apparel and equipment. A subsidiary of the adidas Group, the
company operates under the multiple divisions of the Reebok brand, Reebok-CCM
Hockey and the Sports Licensed Division. For more information, visit Reebok at
www.rbk.com.




For further information:

For further information: Jessica Starkey, Public Relations, (514)
461-8478

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REEBOK CANADA INC.

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