RedRoller, Inc., the World's First Internet-Based Shopping Service for Shipping Packages



    
    Completes $6 Million Financing and Begins Trading
    

    STAMFORD, Conn., Nov. 14 /CNW/ -- RedRoller Holdings, Inc., (OTC Bulletin
Board: RROL), formerly Aslahan Enterprises Ltd., today announced the closing
of a stock-for-stock merger with RedRoller, Inc. The combined company will
operate under the name RedRoller Holdings and will assume and execute
RedRoller's Internet-based comparison service for shipping packages as its
sole business. RedRoller will retain senior management led by William Van
Wyck, its founder and CEO. Calibrax Capital Advisors, LLC acted as financial
adviser for this transaction.
    
    (Logo: http://www.newscom.com/cgi-bin/prnh/20071114/REDROLLERLOGO )
    
    In contemplation of the merger, RedRoller completed a $6 million private
placement of common stock and warrants to a group of institutional and private
investors. The company plans to use the funds to strengthen its corporate
infrastructure and product offerings. "The successful completion of the merger
and financing represents a major milestone for RedRoller, positioning the
company for continued growth," said Van Wyck. "The financial resources and
corporate visibility provided by today's announcement will enable us to
broaden our investor base, recruit additional key team members, accelerate the
development of our online products, and bring convenience and savings to
businesses which ship packages. We believe there is a substantial world-wide
market for RedRoller's system, and we intend to position RedRoller as the
undisputed leader in this category."
    RedRoller, Inc. was founded in 2004 by current CEO William Van Wyck to
conceive and commercialize a unique, Internet-based comparison service for
shipping packages. The RedRoller System was designed to make shipping packages
simple and to save users time and money by providing service comparisons that
are similar to popular eTravel and eBanking systems such as Travelocity(TM),
Expedia(TM) and LendingTree(TM), where comparisons of available services from
multiple vendors are displayed for selection. The Package Delivery Market has
been the fastest-growing transportation segment in the U.S. for the past two
decades and at $53 billion in 2006 accounted for nearly 10% of the nation's
daily freight shipments. With the advent of the Internet, there has been a
significant increase in parcels requiring delivery to and from U.S. businesses
and homes. According to IDC, Small businesses spent over $24.5 billion
shipping parcels in 2004.
    
    About RedRoller
    
    RedRoller Holdings, headquartered in Stanford Connecticut, is the
operator of an on-demand software platform accessed via the Internet intended
to enable customers to compare various carriers' services and select the best
available value which meets their shipping needs, thereby saving time and
money when shipping packages. The RedRoller System allows users to select a
shipping carrier based on the user's required delivery day and time, arrange
for package pickup or drop-off, and print authorized bar-coded shipping labels
for each listed carrier. After preparing a package with the RedRoller System,
a user simply attaches the authorized computerized shipping label to the
package to be shipped. If a carrier pick-up was selected, the carrier will
pick up the package from the user's location or alternatively, the user drops
the package at a local drop-off location for that carrier. The RedRoller
System also provides various value-added functions for business users,
including insurance options, package tracking and shipping reports. For more
information about the company, go to www.redroller.com.
    
    Forward-Looking Statements
    
    This press release contains 'forward-looking statements' within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934. Although the forward- looking
statements in this release reflect the good faith judgment of management,
forward-looking statements are inherently subject to known and unknown risks
and uncertainties that may cause actual results to be materially different
from those discussed in these forward-looking statements including, but not
limited to, our ability to maintain our website and associated computer
systems, our ability generate sufficient market acceptance for our shipping
products and services, our inability to generate sufficient operating cash
flow, and general economic conditions. Readers are urged to carefully review
and consider the various disclosures made by us in the our reports filed with
the Securities and Exchange Commission, including those risks set forth in the
Company's Current Report on Form 8-K filed on November 13, 2007, which attempt
to advise interested parties of the risks and factors that may affect our
business, financial condition, results of operation and cash flows. If one or
more of these risks or uncertainties materialize, or if the underlying
assumptions prove incorrect, our actual results may vary materially from those
expected or projected. Readers are urged not to place undue reliance on these
forward-looking statements, which speak only as of the date of this release.
We assume no obligation to update any forward-looking statements in order to
reflect any event or circumstance that may arise after the date of this
release.




For further information:

For further information: Investor Relations for RedRoller Holdings,
Inc.,  http://www.redroller.com Web Site: http://www.redroller.com

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REDROLLER HOLDINGS, INC.

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