Indian operator experiences six-fold data traffic following ngrc launch
TORONTO, Dec. 16 /CNW/ - Redknee (TSX:RKN), a leading provider of business-critical billing and charging software
and solutions for communications service providers, is pleased to
announced that its data rating and charging solution is driving the
growth of data value added services (VAS) at a leading operator in
India. The operator has experienced six-fold growth of data traffic
following the launch of flexible business models and promotions
supported by Redknee's NGRC platform. The continued success of
Redknee's NGRC in the field is further validated by the solution being
named a Shining Star at this year's Mobile Star Awards.
As mobile operators across the world look to VAS to strengthen their
subscriber base, market share, top-line revenue and profitability,
Redknee's NGRC platform is supporting growth strategies of service
providers by monetizing services, customers and networks. According to
Informa Telecoms and Media, global mobile VAS revenue is expected to
reach $304 billion by 2014. In the prepaid market, monetizing is often
a challenge as operators are faced with low ARPU and usage. Built with
a configurations based promotions engine that requires no scripting,
NGRC allows operators to launch promotions quickly and analyze the
results through the integrated analytics engine. By allowing the
operator to create promotions, which monitor for certain usage patterns
in real time and reward subscribers immediately, NGRC gives the
operator a powerful tool to drive service adoption, alter subscriber
behavior and increase ARPU. Redknee's customer in India is quickly
increasing its VAS revenues by capitalizing on Redknee's leading
real-time rating and charging solution to launch off-peak promotions
and tiered rate plans in order to drive adoption of its data services.
Lucas Skoczkowski, Redknee's CEO commented:
"Redknee continues to support the data growth for operators across the
world by enabling the delivery of innovative business models and next
generation customer care that help increase usage of high value
services and grow the profitability of the customer lifecycle. The
success this operator is experiencing further reiterates the value of
Redknee's real-time monetization solutions by driving profitability,
growth and market differentiation for our customers. At Redknee, we continue to invest in real-time monetization solutions to
support the growth of mobile data and content for wireless subscribers
around the world."
For more information about Redknee and their solutions, please go to www.redknee.com.
Redknee is a leading global provider of innovative communication
software products, solutions and services. Redknee's award-winning
solutions enable operators to monetize the value of each subscriber
transaction while personalizing the subscriber experience to meet
mainstream, niche and individual market segment requirements. Redknee's
revenue generating solutions provide advanced converged billing,
rating, charging and policy for voice, messaging and new generation
data services to over 90 network operators in over 50 countries.
Established in 1999, Redknee Solutions Inc. (TSX: RKN) is the parent of
the wholly-owned operating subsidiary Redknee Inc. and its various
subsidiaries. References to Redknee refer to the combined operations of
those entities. For more information, visit www.redknee.com.
SOURCE Redknee Solutions Inc.
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