TORONTO, June 7, 2011 /CNW/ - Thousands of gamers at more than 250 hobby
stores across North America tried their hand at the hotly anticipated
new trading card game Redakai over the weekend. The official launch
weekend was a huge success, generating great excitement among players
and the hobby stores that hosted events.
"We encouraged retailers to document their Redakai launches over the
weekend," said Chris Austin of Southern Hobby Supply, one of Spin
Master's distributors for Redakai. "Some were skeptical about having a
new innovation in trading card games, but their minds have quickly
changed. Feedback from the weekend across the board nationwide has been
amazing, and our phones have since been very busy fielding retailer
re-orders. Redakai has the potential to be a huge success"
Here are a few responses from participating retailers at the weekend's
"Redakai is the real deal; it's original and innovative while having
challenging tactical game play. The market is ripe for a new game to
hit that is focused on getting younger players. Other trading card
games have practically ignored younger players assuming they own the
market. If Redakai plays smart they can snatch up those ignored kids."
John Donohue (Toy Wiz - Suffern, NY)
"Redakai's stackable system is revolutionary and plays as well as it
looks. The players really liked how quick they could learn the game and
how fast the game plays. Once the cartoon releases, this game will hit
Patrick Yapjoco (Majestix CCG - Costa Mesa, CA)
"The launch went great! We completely sold out of our championship sets
and the overall response was overwhelming. Players from all age groups
were participating and enjoying themselves. Our league tournaments are
now already in full swing."
Bryan Haven (Atlantis Games & Comics - Norfolk, VA)
"The reaction over the weekend was superb! Everyone was excited about
the Blast3D and Stack to Battle technology, and we anticipate that
Redakai will fill a niche with younger gamers that has been neglected
for a long time. I am a firm believer that Redakai will be the next
huge thing for gamers in the 6 to 14 age range. This is going to blow
up, trust me, and we're glad we've been a part of this from day one."
Rob Gruber (Good Times Games - Prince Rupert, BC)
As exciting as this first weekend has been, it represents just the
beginning Spin Master's efforts to drive new gaming consumers into
hobby stores. Awareness will grow each week through the online Redakai
community, the launch of the animated series on Cartoon Network in July
(YTV in Canada), and a major TV advertising campaign in August.
Redakai™ is a ground-breaking innovation in gaming, taking trading cards
to the next level with amazing Blast3D™ technology. Never before have
trading cards contained 3D and animation effects like Redakai™. A new
"stack to battle" gaming advancement automatically tracks your progress
and allows you to see the damaging effects of your attacks. Redakai is
the follow-up to Spin Master's hit entertainment property and cultural
Co-produced by Spin Master and Marathon Media/Zodiak Kids, Redakai:
Conquer the Kairu is an animated kids adventure series on Cartoon
Network starring Ky, a 15-year-old student of ancient martial arts who
embarks on an incredible quest to find the Kairu, a primordial alien
energy force. Helped by his friends Maya and Boomer, Ky travels the
globe looking for the Kairu to protect it from his extraterrestrial
teenage opponents, with the hope that one day he will become the
greatest Kairu warrior of them all - a Redakai.
Redakai will be sold in mass retail stores across America beginning in
For additional information on Redakai, organized play tournaments,
gaming accessories and much more, please visit www.Redakai.com.
About Spin Master Ltd.
A multi-category children's entertainment company since 1994, Spin
Master has been designing, developing, manufacturing and marketing
consumer products for children around the world and is recognized as a
global growth leader within the toy industry. Spin Master is best known
for such popular brands as boy's action phenomena and 2010 Boys Toy of
the Year winner Bakugan Battle Brawlers™, and award-winning brands Air
Hogs®, Aquadoodle™, Tech Deck™, Moon Sand™, Liv™, and Zoobles™. The
company has also marked an entry into children's media with the launch
of Spin Master Entertainment, a subsidiary focusing on the design,
development and production of television and other media properties.
Spin Master employs 900 people with offices in Toronto, Los Angeles,
London, Paris, Hong Kong, Mexico, Munich, and central Europe. For
additional information please visit: www.spinmaster.com.
About Marathon Media / Zodiak Kids
Marathon Media is one of France's biggest animation producers, and one
of the world's leading cartoon studios. Based in Paris, the company is
managed by Vincent Chalvon Demersay and David Michel. Amongst its
portfolio of international successes are Rekkit Rabbit, Gormiti, Spiez,
Monster Buster Club, Martin Mystery, Team Galaxy, Marsupilami, and of
course the smash hit series Totally Spies! Each brand's extraordinary
track record in TV extends into merchandising, with activity across
categories such as toys, home entertainment, multimedia, stationery,
publishing and many more.
Marathon Media is part of Zodiak Kids, the brand new division which will
see all of the Zodiak Media Group's kids production and distribution
entities combine under one united banner. The newly formed Zodiak Kids
production companies had a combined yearly (2010) output of over 350
episodes of brand new programming. For additional information please visit: www.marathon-media.fr / www.zodiakkids.com.
SOURCE Spin Master Ltd.
For further information:
Vice President, Global Communications and Promotions
Spin Master Ltd.
416-364-6002 x 2238 (office)