TORONTO, July 25 /CNW/ - The Friends of the Greenbelt Foundation is
inviting Ontarians to celebrate the delights of local wine. Ontario Greenbelt
VQA wines are available at your neighbourhood LCBO store year-round, but until
August 16 consumers will find vibrant necktags adorning the bottles, extolling
the virtues of these rich and diverse Greenbelt wines.
It is possible to help the planet, boost the local economy and drink
great wine, all at the same time. Ontario's VQA wines are made from 100% local
grapes harvested in places like the Greenbelt. Less travel means a smaller
carbon footprint. Buying local means supporting our farmers and vintners. So
whatever the colour, they're a greener choice.
Ontario's Greenbelt is 1.8 million acres of protected countryside,
including some of the most valuable viticultural land in Canada, providing
perfect conditions for creating award-winning, world-class wines. We believe
this is something to celebrate. And it seems that consumers do too: over 90%
of central Ontarians want to buy local food and wine, according to an October
2007 poll by Environics.
"We encourage consumers to think local for all their choices - whether
it's purchasing a world-class Ontario VQA wine to sip on its own or pairing
with a meal created with local produce," said Hillary Dawson, President of the
Wine Council of Ontario. "Buying local also means supporting jobs and
generating taxes for the Greenbelt community."
People who choose 'local' are people who know that living well doesn't
have to cost the earth. They enjoy refined, sophisticated lives without
compromising their values or the environment.
"Vintners Quality Alliance (VQA) is the consumers' assurance that the
wine they choose is made from 100% grapes grown in Ontario and its unique
viticultural areas, meeting the highest standards every step of the way," said
Debbie Zimmerman, CEO of the Grape Growers of Ontario. "And, of course,
they're delicious, too."
"Our customers know Ontario VQA wines offer excellent quality and value,"
said Bob Clevely, Acting Senior Vice President of Retail Operations, LCBO.
"Now, this promotion provides our customers with another compelling reason to
choose Ontario wines - to ensure our farmland, forests and wetlands will be
here to enjoy for generations to come."
"Ontario wines are on the world stage, thanks to the skill and dedication
of our grape growers and wine makers. Today we are celebrating their success,"
said Jim Bradley, Minister responsible for the Wine Secretariat.
LCBO dollar sales of VQA wines are up 11 per cent year over year and 17
per cent in VINTAGES, the LCBO's fine wine and premium spirits business unit.
These wonderful wines, along with local food, were sampled today at a
press conference. Delicious canapés were specially created for the event by
Owen Steinberg, Executive Chef of Il Fornello with fresh, seasonal food from
the Greenbelt. Il Fornello is a leader in local food and drink; they
celebrated the first anniversary of their Ontario Menu last month.
"Greenbelt fruits, vegetables, meats and cheeses paired with Ontario VQA
wines demonstrate the greatness of Ontario terroir, expressing the rich and
varied flavours of the earth." said Owen Steinberg.
Please see the list attached for participating Greenbelt VQA wineries.
Media is invited for wine and food sampling.
Media conference on Friday, July 25, 2008 from 12 - 12:30 pm with wine
and food sampling to follow at the LCBO Summerhill store, 10 Scrivener Square
at Yonge Street, south of the Summerhill Subway stop in Toronto. Parking is
Wrapping around the Golden Horseshoe, the Greenbelt is 1.8 million acres
of potential to make Ontario, and the earth, a better place. The Friends of
the Greenbelt Foundation is an independent charitable organization established
to support the vitality of the Greenbelt.
Participating Ontario Greenbelt VQA Wineries
- Red, White or Ice, They're all Green -
Raising a Glass to Greenbelt VQA Wines
Angels Gate Winery Lakeview Cellars
Birchwood Estate Wines Legends Estates Winery
Cave Spring Cellars Palatine Hills Estate Winery
Château des Charmes Peller Estates
Coyote's Run Estate Winery Peninsula Ridge
Creekside Estate Winery Pillitteri Estates
Dan Aykroyd Wines Reif Estate Winery
EastDell Estates Southbrook Vineyards
Gretzky Estates Stonechurch Vineyards
Harbour Estates Winery Stoney Ridge Estate Winery
Henry of Pelham Family Estate Winery Strewn Winery
Inniskillin 20 Bees
Jackson-Triggs Niagara Estate Winery Vineland Estate Wines
Kittling Ridge Estate Wines & Spirits Willow Springs Winery
Konzelmann Estate Winery Vintners Quality Alliance
For further information:
For further information: Danielle Pignataro, Greenbelt Foundation,
firstname.lastname@example.org, (416) 960-0001 x301, For further information,
please visit the website: www.ourgreenbelt.ca