Recycle a phone, help stock food bank shelves for Thanksgiving: Fido joins Phones-For-Food program



    Postage-paid recycling envelopes now included in-box with wireless
    devices from Fido

    TORONTO, Oct. 4 /CNW/ - Just in time for Thanksgiving, Fido today
announced that it has joined Rogers Wireless in the Phones-For-Food program as
national wireless sponsor, in partnership with the Canadian Association of
Food Banks (CAFB). All Fido devices will be sold with postage-paid recycling
envelopes to make donating old phones even easier.
    The Phones-for-Food program was launched in 2003 as an initiative by the
CAFB to help alleviate hunger and divert electronic waste from landfill sites.
One donated wireless device, depending on its age and condition, can generate
up to $5 for food banks - equivalent to the cost of a jar of peanut butter or
carton of milk.
    "Fido is thrilled to be joining Rogers Wireless as national wireless
sponsor of the Phones-for-Food program. As part of Canada's largest wireless
network, we are able to give our combined 7 million customers, plus new
customers, a convenient way to recycle their phones," said Sylvain Roy, Senior
VP and GM, Fido. "The importance of the Phones-for-Food program cannot be
underestimated: not only is it helping to save our environment by diverting
e-waste from landfills, it also generates much-needed funds for our food
banks. We encourage all customers to help make a difference by donating their
used wireless devices."
    "Although the need exists all year round, Thanksgiving is a time when the
demand on food banks in Canada is especially apparent," said Katharine
Schmidt, Executive Director of the Canadian Association of Food Banks. "Each
month over 700,000 people are seeking assistance from food banks in Canada.
The Phones-for-Food program is making a difference in keeping our food banks
shelves stocked all year round. The commitment of national wireless sponsors
Fido and Rogers Wireless to this program gives food banks access to
unrestricted funds to purchase much needed food supplies."
    Starting now, postage-paid recycling envelopes are included in box with
select Fido devices. By end of year, all Fido devices will include an envelope
in box. Existing wireless customers can visit www.phonesforfood.com and
download a postage-paid mailing label.
    For more information about Phones-for-Food, visit www.phonesforfood.com

    
    Fast Facts:
      -  Total number of used wireless devices donated since November 2005:
         145,980
      -  Amount of money the Phones-for-Food program has raised for food
         banks since 2004: $400,000 and counting
    

    About Fido

    Fido offers Canadian consumers a wide range of wireless voice and data
communications products and services, including international roaming in 200
countries. Fido is wholly owned by Rogers Wireless Inc., Canada's largest
wireless provider and the country's only carrier operating on the global
standard GSM technology platform. For more information, please visit fido.ca.

    About the Canadian Association of Food Banks

    Founded in 1985, the Canadian Association of Food Banks (CAFB) is an
umbrella organization representing a national network of regional and
community food banks, including provincial associations and food distribution
centres. CAFB is the voice of food banks in Canada, with members and their
respective agencies serving approximately 90% of people accessing emergency
food programs nation-wide. In the month of March 2006, over 753,000 different
people accessed food banks, 41% are children. In 2006, the CAFB moved over
8.5 million pounds of food industry donations to its members through the
National Food Sharing System, with a dollar value equivalent of $17 million.
In addition to food received from the CAFB, community-run food banks rely
primarily on volunteers to collect and distribute an estimated 150 million
pounds of food per year. CAFB conducts research, engages in public education
and advocates for public policy change to eliminate the causes of hunger and
food insecurity in Canada.
    For more information, please go to: http://www.cafb-acba.ca/

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: Ashleigh Dumas, Rogers Wireless, (416)
935-2676, ashleigh.dumas@rci.rogers.com; Micky Fraterman, Canadian Association
of Food Banks, (416) 203-9241 X 28, micky@cafb-acba.ca


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