HMV predicts release of 2007's most popular films will prompt biggest DVD
sales date in Canadian retail history
TORONTO, Dec. 6 /CNW/ - HMV Canada Inc., the country's leading music and
entertainment retailer, is poised for what it expects to be the highest
grossing DVD sales day in Canadian history with the release of three of the
year's most anticipated titles - The Bourne Ultimatum, Harry Potter and the
Order of the Phoenix, and High School Musical 2.
To prepare for the hundreds of thousands of Canadians expected to flock
to its stores on December 11, HMV staff levels will be at their highest.
Bourne and Potter currently rank second- and third-highest for gross box
office sales this year while High School Musical 2 drew an audience of more
than 17 million television viewers, making it the most-watched basic cable
program ever. HMV predicts more than 500,000 purchases will be made on the
"Historically, each of these film franchises has been a top seller for
HMV and having new instalments for all three on the same day is
unprecedented," said Ken Kirkwood, Director of Product, HMV Canada Inc. "We
predict record sales for these releases and we expect Tuesday to be the
biggest DVD sales day our industry has ever seen."
With Pirates of the Caribbean: At World's End and Superbad continuing to
fly off the shelves this week, and Tuesday's anticipated sales surge, December
is on track to becoming an exceptional success story for DVD retailers.
With over 80 years of music retailing history, 400 stores worldwide and
118 stores in Canada, HMV is the world's premier retailer of music, DVDs and
videogames. HMV has proven itself as an innovative leader in Canada since 1986
and has been named Canadian Music Retailer of the Year for the past 18 years
and was recognized as the Canadian Entertainment Network DVD Retailer of the
Year for the last two years. HMV focuses on providing an authoritative range
and depth of selection that is superior to that of its competitors, including
hard-to-find recordings and a large number of back catalogue titles.
For further information:
For further information: Saundra Bianchi, Director of Marketing, HMV
Canada, (416) 620-4470 ext. 713, email@example.com