Recognition of Park Avenue's Hellenic character - Montréal Takes Specific Steps to Revitalize this Major Commercial Avenue



    MONTREAL, March 28 /CNW Telbec/ - Helen Fotopulos, Mayor of the
Plateau-Mont-Royal borough, accompanied by Michel Labrecque and Eleni
Fakotakis, City Councillors for the Mile End district and Mary Deros, City
Councillor for the Parc-Extension district and Associate Councillor
responsible for Cultural Communities, Social and Community Development,
reiterated the city's recognition of the Hellenic character of Park Avenue
between Mont-Royal and Van Horne. Starting this spring, Montréal will
undertake important steps to revitalize this major thoroughfare.
    "We will be working closely over the next year with the Park Avenue
Merchants and Property Owners Association to define the specific form of the
Hellenic character that we all want to give Park Avenue," said Mrs. Fotopulos.
    "To achieve this goal, we must complete Phase II of a branding study on
the image we wish to give this major commercial artery," Mrs. Deros continued.
Conclusions from Phase I of this study, conducted by Zins Beauchesne in 2006,
recommended the deployment of a concept aimed at enhancing the Avenue's
Hellenic character as a basis for its revitalization".
    "We will be making major efforts this spring to highlight the Hellenic
character that we plan to give Park Avenue between Mont-Royal and Van Horne,
namely: a series of flag-like banners representative of the avenue, a
distinctive floral plan and additional urban furniture," said Mrs. Fotopulos.
    "It was important for our administration to quickly achieve a presence in
the field and to demonstrate our desire to move forward," said Mrs. Deros.

    Three types of actions this year

    Two different types of flag-like banners will be used to denote Park
Avenue's Greek character. The first will contain photos of Montréal residents
and on their slightly raised lower inside corners, the Greek flag linking
these individuals to their roots. The second will simply bear the words
"Avenue du Parc" and use a Greek typeface suggesting the avenue's heritage.
    The borough will also implement a specific floral plan. Floral
arrangements emphasizing the blue and white colours of the Greek flag will be
put up. In fact, thirty-six planters containing different kinds of flowers
(Ageratum leilani blue, Angelonia serena mix, Anthirinum maximum white, Coleus
palissandra (purple-blue), Helichrysum silver, Pennisetum jester, Petunia wave
blue and Salvia farinacea victoria) will be set up between Mont-Royal and Van
Horne.
    Various pieces of urban furniture will also be added. There will be a 30%
increase in the number of garbage cans (from 40 to 61). These will include the
borough's ten first "four-season" garbage containers. By the same token, the
number of benches will be increased by almost 50% (from 18 to 33). Finally,
there will be a substantial rise in the number of bicycle racks and the new
electronic parking meters will all be equipped with bike rings. The borough
also plans to place more bike racks on the sidewalks, in addition to the 40
presently in use.
    The total cost of work to be performed this year is estimated at $50,000.

    Forthcoming efforts under the Programme réussir@montréal-Commerce
    (PR@M-Commerce)

    Over the next year, the borough has agreed to work with the Park Avenue
Merchants and Property Owners Association as part of the PR@M-Commerce. "We
know the association wants to conduct a second phase of the Zins Beauchesne
study and we will support them in preparing its program application, once
adopted," said Mrs. Fotopulos.
    The PR@M-Commerce, with an $11.6 million budget, will be able to finance
among other things, support for merchant associations, the production of
diagnostics, analysis and master plans and financial assistance for layout
designs and for the renovation of commercial buildings.
    "Park Avenue merchants and landlords want to enhance their commercial
thoroughfare and they will receive our support. We will see to it that Park
Avenue is more beautiful than ever before!" said Borough Mayor Fotopulos.
    "To make sure the next few steps correspond with everyone's desires, we
will work with an advisory committee made up of merchant association members,
residents and the members of the Hellenic community of Montréal," said
Mrs. Fakotakis.
    "Today, we are keeping our commitment to the merchants' association and
will continue to work with its members in revitalizing Park Avenue," said
Michel Labreque, City Councillor for the Mile End district.




For further information:

For further information: Marc Snyder, Office of the Borough Mayor, (514)
244-5228; Source: Plateau-Mont-Royal borough

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