Recession-busting for businesses: Advice from those who have done it before



    
    PROFIT magazine presents tried and true strategies from entrepreneurs
    who've made it through tough times
    

    TORONTO, Feb. 18 /CNW/ - For many small business owners, this is a time
of uncertainty and high anxiety. But as much as the current economic climate
leaves many wondering how their businesses will survive and grow, there are
those who have conquered other economic storms and can offer perspective, hope
and solid advice.
    Entrepreneurs featured in the latest issue of PROFIT who've been through
a downturn, fought back and won include: Jim Treliving (Boston Pizza), Joseph
Mimran (Joe Fresh Style), Jonathan Carroll (itravel2000), Rita Tsang (Tour
East Holidays) and David Cynamon (K2 Pure Solutions and co-owner of the
Toronto Argonauts) and more. Whether they were affected by the 1981-82
recession, the post-9/11 downturn, the tech crash or the 1990-91 recession,
they are all here today stronger than ever. Some of their strategies? Pay cuts
for executives; getting suppliers to extend payables; hanging on to top
clients through superior service; investments in marketing; and other
innovative initiatives.

    
    PLUS: More of PROFIT's Help for Hard Times:
    -  Coping with employee survivors
    -  Growth tips for franchisors
    -  Low-cost marketing
    -  Finding cash in the crunch
    -  Investing during a recession
    

    Also in the latest issue of Profit, on sale now:

    THE SEVEN NEW TRUTHS ABOUT YOUR CUSTOMERS

    The customer really is king. Several economic and technological forces
are propelling a revolution in consumers' expectations and empowering them to
find better service, price and selection with little or no effort. To continue
to prosper in today's marketplace, you need to understand how this revolution
has created the seven new truths about your customers-and how you can employ
just a few simple tactics to satisfy their fast-rising demands.

    SELLING YOUR BABY

    The sale of your company will be one of the most emotionally draining
experiences of your life. Here's what to expect, and how to ensure that your
feelings don't leave you with a bad deal-or none at all. PLUS: The three most
common delusions of sellers.

    About PROFIT

    PROFIT: Your Guide to Business Success is Canada's preeminent publication
dedicated to the management issues and opportunities facing small and
mid-sized businesses. For more than 25 years, Canadian entrepreneurs across a
vast array of economic sectors have remained loyal to PROFIT because it's a
timely and reliable source of actionable information that helps them increase
their revenues, boost their profitability and get the recognition they deserve
for generating positive economic and social change. Published six times a year
by Rogers Publishing Ltd., PROFIT is distributed almost exclusively to the
chief executives of companies with five to 250 employees and annual revenue of
$1 million to $25 million, reaching more than 300,000 readers across Canada.
Visit PROFIT online at http://www.profitmagazine.ca.





For further information:

For further information: Louise Leger, louise.leger@rci.rogers.com,
(416) 764-4125


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