Recent surveys show Canadians want more "family time"



    Duncan Hines challenges Canadian families to spend more time together...
    baking!

    TORONTO, April 9 /CNW/ - Recent studies show Canadians are unhappy with
the amount of quality time they spend at home with their families. In a survey
conducted this March by UrbanMoms.ca, the majority of moms (67 percent) stated
they would like to spend at least four hours a day with their kids. In
reality, less than one-third is able to do so.
    The survey also found that while 83 percent of parents enjoy baking with
their children, only 40 per cent of them do it more than once a month. The
majority (74 percent) of survey respondents bake cookies or cupcakes with
their children and almost two-thirds (63 percent) let them help throughout the
entire baking process.
    In light of Statistics Canada's announcement earlier this year that
people spent on average 45 minutes less at home than two decades ago, Duncan
Hines created the "Cupcake Challenge" as a means to get Canadians back in the
kitchen with their loved ones.
    "From the UrbanMoms.ca survey, we know that 60 percent of moms bake with
their kids in order to spend some quality time with them," said Jenn Stone,
renowned baking expert and owner of JS Bonbons. "The Duncan Hines Cupcake
Challenge is all about getting families into the kitchen to make easy, fun
treats for everyone."
    Jenn Stone offers some tips on how to include your kids in baking: Get
younger kids involved by letting them decorate their own cupcakes. Ask older
kids to help add and mix ingredients. The result is a yummy treat that
everyone had a hand in making.
    "Two-thirds of the moms surveyed told us they let kids of all ages help
with the entire baking process," said Linda Fox, Marketing Manager for Duncan
Hines. "The time you spend together baking is an opportunity to just relax and
talk to your kids, no matter what their age."
    As part of the "Duncan Hines Cupcake Challenge", Canadians are asked to
send in a photo of themselves baking with their kids and their own tips on how
to make baking quality time. For more information or to enter the contest, go
to www.duncanhines.ca.
    Duncan Hines mixes and frostings are easy solutions for time-starved
families. And with milk-free products, kosher mixes and lower-fat recipes,
Duncan Hines has options for everyone.

    About UrbanMoms.ca
    Urbanmoms.ca is an online community of more than 10,000 Canadian women
that provides a forum for moms across the country to interact and communicate
with one another, as well as a place for moms to find information relevant to
their busy lives.

    About Duncan Hines
    With over 50 years of history, Duncan Hines products are rooted in a long
heritage of high quality food - and the only baking mix to be based on a real
person! Duncan Hines products are distributed by Pinnacle Foods Canada
Corporation, established in 2001 as the Canadian subsidiary of U.S. Pinnacle
Foods Corporation.





For further information:

For further information: Janine Allen, Veritas Communications, (416)
482-2248, allen@veritascanada.com

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DUNCAN HINES

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