EcoCup™ capsule premieres with Higgins & Burke loose-leaf teas, coffee
to arrive in 2015
MISSISSAUGA, ON, April 9, 2014 /CNW/ - RealCup™, an independent
single-serve beverage brand launched by Mother Parkers Tea & Coffee, is
changing the single-serve hot beverage industry with the launch of
EcoCup™, a new recyclable capsule that's compatible with all K-cup®
brewers. EcoCup™ capsules are initially available for premium
loose-leaf tea brands, including Higgins & Burke® on-sale now and Numi®
coming in the summer. EcoCup™ capsules with single-serve coffee brands,
including Marley Coffee®, will be available in 2015.
"While other companies are aiming to offer recyclable capsules by 2020,
our EcoCup™ capsule launch for loose-leaf tea is the first step in
making this a present-day reality. In just months we'll reach our next
milestone of bringing EcoCup™ to single-serve coffee," says Bill
VandenBygaart, VP Business Development. "This is the type of
game-changing innovation that results from open competition and
consumers are the ones who benefit. There are billions of capsules
thrown into landfill each year. We will change that."
To recycle the EcoCup™ capsule, consumers simply pull off the top with
an easy-to-use tab, recycle the cup and dispose of the tea and the
filter. The EcoCup™ capsule is BPA-free and accepted in many
curbside-recycling programs across the country.
"One of the top three challenges for consumers when it comes to adopting
single-serve capsules is in the impact on the environment," added
VandenBygaart. "We wanted to make sure that consumers didn't have to
sacrifice being good to the planet for the sake of convenience and a
In 2012, the RealCup™ brand changed the market for single-serve coffee
with a new level of quality and authentic taste delivered by the
patented, non-woven FlavorMax™ filter. With EcoCup™, the brand has
further developed the filter and cup to make it recyclable,
eco-conscious and the perfect companion for brewing the robust flavors
that come from loose-leaf tea.
"Over the past century, the Higgins family has built a successful
business by looking after our customers, our communities and the
environment," says Michael Higgins, Co-CEO of Mother Parkers Tea &
Coffee. "These are things that matter deeply to us and we want the
next generations of our family to inherit a better earth and a company
that has contributed to making it better."
Co-CEO Paul Higgins Jr. added: "Despite the highly competitive nature of
the coffee and tea industry, our innovation with EcoCup™ is something
we are open to sharing with other single-serve manufacturers. If it
helps reduce landfill and improve the planet for future generations,
then this is an innovation worth sharing."
For more information on the selection of teas initially available for
EcoCup™ capsules through Higgins & Burke®, visit www.higgins-burke.com/loose-leaf
About RealCup™ Brand Single-Serve Capsules:
RealCup™ capsules are designed for use with K-Cup® compatible
single-serve brewers. RealCup™ single-serve capsules were developed by
Mother Parkers Tea & Coffee, one of the largest coffee and tea
manufacturers in North America. The company combines state-of-the-art
technology and new product innovation with more than 100 years of
quality and service excellence to deliver an exceptional beverage
experience in mainstream and specialty coffee, tea, and complementary
beverages. A leader in the independent single-serve beverage industry,
the RealCup™ brand strives to bring sustainability, choice, value and
quality to the consumer, both through partner brands and through
flexible licensing agreements.
*RealCup™ products and Mother Parkers Tea & Coffee are not affiliated
with K-Cup® or Keurig Inc. K-Cup® and Keurig® are registered trademarks
of Keurig Inc.
Image with caption: "The latest innovation from the RealCup(TM) brand of single-serve capsules - Higgins & Burke(R) tea in a recyclable EcoCup(TM) (CNW Group/RealCup(TM))". Image available at: http://photos.newswire.ca/images/download/20140409_C9152_PHOTO_EN_39040.jpg
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