Ice cream lovers warned to avoid being fooled by 'frozen desserts'
MONTREAL, May 30, 2011 /CNW/ - Dairy Farmers of Canada (DFC) is warning
Canadians to avoid being fooled by 'frozen desserts' pretending to be real ice cream. DFC is urging consumers to look for the 100% Canadian Milk symbol on
the package as a guarantee they are buying the real thing. DFC is also
directing ice cream lovers to visit www.realicecream.ca to get the scoop on how to make sure they are buying real ice cream and
not 'frozen desserts'.
The ice cream freezer in grocery stores has recently become home to an
increasing number of products that are not ice cream at all, but
rather, 'frozen desserts'. Unlike real ice cream, 'frozen desserts' are made mostly with edible vegetable oils that lack
the nutrients naturally found in milk. In fact, the oils used in
'frozen desserts' — such as palm kernel oil or coconut oil — are the
very same oils consumers are trying to avoid in their diets. Real ice cream, on the other hand, is made from wholesome milk, including ingredients
derived from milk and nothing else.
"Just because something looks like ice cream, doesn't mean it is ice
cream. It's often difficult for consumers to spot the difference," says
assistant director, marketing and nutrition communications at Dairy
Farmers of Canada, Solange Heiss. "Consumers are often unaware that the
brands they buy and trust are not ice cream at all, but rather a lesser
product masquerading as the real thing."
'Frozen desserts' are marketed in similar packaging and labelling as ice
cream; they're merchandised in the freezer alongside ice cream; and the
words 'frozen dessert' are often stamped on the package in very small
print that is easy for consumers to miss.
Look for the 100% Canadian Milk Symbol
Dairy products bearing the 100% Canadian Milk symbol certify the origin
of the milk used - renowned for its high quality, purity and great
taste - and buying it supports local dairy producers and the economy.
Dairy products made from 100% Canadian milk are rich in essential
nutrients and are part of a healthy diet.
About Dairy Farmers of Canada
Dairy Farmers of Canada (DFC) strives to create favourable conditions
for the Canadian dairy industry, today and in the future. DFC works to
maintain policies that foster the viability of Canadian dairy producers
and to promote quality Canadian dairy products made from 100% Canadian
milk as part of a healthy balanced diet.
SOURCE Dairy Farmers of Canada (DFC)
For further information:
416-322-3030, ext. 231