Real Estate Broker to scale Mount Kilimanjaro for Colorectal Cancer Awareness



    TORONTO, Jan. 7 /CNW/ - On January 13, 2008 Toronto real estate broker,
John Helfrich, will begin a four-day climb up Mount Kilimanjaro, the world's
tallest free-standing mountain in Tanzania, Africa, to raise awareness of
colorectal cancer and the importance of preventative screening.
    Helfrich's financial goal is to raise $19,336 for the Colorectal Cancer
Association of Canada (CCAC), $1 for every foot Mount Kilimanjaro rises above
sea level.
    Helfrich, 54, is all too familiar with colorectal cancer having lost a
good friend to the disease and his mother having battled it years ago, which
she ultimately beat.
    Colorectal cancer is the country's second-leading cause of cancer death.
President of the CCAC, Barry Stein, says it doesn't have to be. "Colorectal
cancer can be prevented through screening and, caught early, is over 90 per
cent curable; but not enough people are getting screened."
    Seeing a need to bring attention to this issue, Helfrich is on his way to
do something about it. With no climbing experience, but a burning desire to
make a difference and take an adventure of a lifetime, Helfrich is ready and
passionate. "My mission is to get the word out so people realize how prevalent
colorectal cancer is and how important it is to get screened. People don't
have to die from this," he says.
    When he gets to the top of the mountain, Helfrich will mark his feat by
raising a flag with the CCAC logo and colorectal cancer symbol (a blue ribbon)
- "a symbol of hope and caring."
    "For more information about colorectal cancer or to make a donation to
help support John's "Climb for the Cure" see: www.colorectal-cancer.ca.

    Notes to Editor:

    About colon cancer

    Colorectal cancer - cancer of the colon or rectum - is the second leading
cause of cancer deaths overall in men and women in Canada. The disease
surpasses both breast and prostate cancer in mortality, and is second only to
lung cancer in numbers of cancer deaths.
    Even though it is preventable, an estimated 20,800 Canadians will be
diagnosed with colorectal cancer this year, and approximately 8,700 people are
estimated to die from it. An almost equal number of men and women are
diagnosed each year with colorectal cancer in Canada.
    On average, 385 Canadians will be diagnosed with colorectal cancer every
week and 163 people will die from it every week. One in 14 men and one in 16
women are expected to develop colorectal cancer during their lifetime. One in
28 men will die from it and one in 31 women will die from it.

    About CCAC

    The Colorectal Cancer Association of Canada is a non-profit organization
whose mission is to increase awareness and educate Canadians about colorectal
cancer, support patients and their families, and advocate for a national
screening policy and timely access to treatment and diagnostics.





For further information:

For further information: For interviews with John Helfrich and/or Barry
Stein contact: Hilary Christo, CCAC Communications, Colorectal Cancer
Association of Canada, (416) 920-4333, ext. 27 - hilaryc@colorectal-cancer.ca

Organization Profile

Colorectal Cancer Association of Canada

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