Best Health puts well-being in the spotlight
TORONTO, March 25 /CNW/ - Reader's Digest Magazines (Canada) Ltd.,
Canada's most trusted publisher, is proud to announce the launch of
Best Health, a healthy lifestyle publication geared to today's savvy Canadian
woman. This new magazine, which makes its debut on newsstands across Canada
this week, is designed to feel like a day at the spa, not a trip to the
clinic. Best Health is supported by its online counterpart,
www.besthealthmag.ca, which offers regularly updated healthy living advice at
the touch of a fingertip.
"Best Health's goal is to cut through the clutter by providing insightful
guidance and practical advice to Canadian women in an inspiring and
approachable manner," said Bonnie Munday, Editor, Best Health. "We are
committed to establishing a long-term relationship with them."
A notable feature of the magazine is its distinctive sections: Look
Great, Get Healthy, Eat Well and Embrace Life. Each is structured like a
magazine in itself, a self-contained package of information and inspiration.
The premiere issue's content includes eco-conscious beauty products, new
thinking on breast cancer and fertility, healthy on-the-go lunch recipes from
Canada's fresh food chef Paul Finkelstein, and ways to get toned and fit for
summer. The issue also reveals the fascinating results of two exclusive
Best Health special reports - one examining Canada's healthiest cities and
another unraveling the wellness concerns of 500 women across the country.
"Best Health was born out of research that indicates Canadian women are
truly concerned with their health and well-being and want to maintain control
of it," said Larry Thomas, Vice President and Publisher of Reader's Digest
Magazines (Canada) Ltd. "Every page will uniquely reflect what women tell us
they want in a magazine, with the straight talk and unmistakable quality they
have come to expect from the Reader's Digest brand."
www.besthealthmag.ca features highlights from the magazine as well as
unique web-only articles, tools, recipes, contests, and a daily blog.
Exclusive online content includes a No-Fail Weight-Loss Plan developed by a
registered dietitian, plus an invaluable list of Top 10 Beauty Must-Haves for
great-looking skin, hair and makeup.
The magazine's oversized format and luxurious matte paper stock is
designed for easy readability and a beautiful look and feel. Best Health is
available at newsstands across Canada, with significant in-store presence at
more than 7,600 retail locations including Shoppers Drug Mart, Great Canadian
News, Loblaw, Wal-Mart, Costco, Chapters/Indigo and London Drugs.
Published six times a year, the premiere issue of Best Health is now
available at a special launch issue price of $3.99, and moving forward, the
price will be $4.99 per issue. One-year subscriptions are currently being sold
at the special introductory price of $14.97 (plus postage, processing and
handling), a 40 per cent discount off the regular subscription price.
About Reader's Digest Magazines (Canada) Ltd.
A pre-eminent brand in Canada, Reader's Digest Magazines (Canada) Ltd. is
the publisher of Reader's Digest, Sélection du Reader's Digest, Our Canada and
Best Health. Reader's Digest and Sélection du Reader's Digest magazines reach
8.1 million readers every month in Canada. Visit our web sites at www.rd.ca,
www.selection.ca, www.ourcanada.ca, www.besthealtmag.ca
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
For further information:
For further information: Marilou Hamer, Reader's Digest Canada, (514)
940-7328, firstname.lastname@example.org; Colleen Uncao, MAVERICK PR, (416) 640-5525
x248, email@example.com; Scott Mac Donald, Maverick PR, (416) 640-5525