Reader's Digest Association selects Nstein's solutions for content management



    Scale and efficiency drives publisher to choose Nstein's Digital Asset
    Management and Text Mining Engine

    MONTREAL, Feb. 5 /CNW Telbec/ - Nstein Technologies Inc. www.nstein.com
(TSX-V: EIN), a leader in online publishing solutions for newspapers,
magazines and online content providers, announced today that The Reader's
Digest Association, Inc. (RDA), the global publisher and direct marketer of
top-selling consumer magazines, books, music and other products, has purchased
licenses of Nstein's Digital Asset Management (DAM) and Text Mining Engine
(TME).
    Publishing for more than 80 years, RDA has amassed tremendous volumes of
content, such as images, articles and recipes, scattered across several
different databases. Using Nstein's DAM and TME, RDA's diverse businesses
worldwide will be able to centralize and efficiently manage content by
normalizing it in XML and automatically tagging it with rich metadata to make
the content easily searchable. This way, Nstein's solutions allow RDA to
search, access, share, aggregate and syndicate its content from one single
unified user interface.
    "As we grow it is imperative that we build an infrastructure that allows
us to organize and access the huge amount of assets we have compiled across
all business units," said Rob Hilliard, Vice-President of Customer
Technologies for Reader's Digest. "By gaining more control over our digital
assets and workflow processes, Nstein's solutions and e-publishing expertise
are enabling us to move to a highly productive and scalable environment."
    "We are thrilled that Reader's Digest is trusting Nstein as a key
technology component to its business growth," said Luc Filiatreault, President
and CEO of Nstein Technologies. "Like numerous large publishers who have
lately switched to Nstein's solutions, Reader's Digest needs to rely on a more
efficient digital asset management platform that will better sustain content
accessibility and distribution. This is exactly what Nstein's solutions for
the media industry have been designed for."
    RDA was the 17th major media company since 2007 to choose Nstein content
management solutions for the media and electronic publishing industry.

    About Nstein Technologies Inc.

    Nstein Technologies (TSX-V: EIN) develops and markets multilingual
solutions that power online publishing for the most prestigious newspapers,
magazines, and content-driven organizations. Nstein's solutions generate new
revenue opportunities and reduce operational costs by enabling the
centralization, management and automated indexing of digital assets. Nstein
partners with clients to design a complete online strategy for success using
publishing industry best practices for the implementation of its Web Content
Management, Digital Asset Management and Text Mining Engine products.
www.nstein.com

    
    - The TSX Venture Exchange does not accept responsibility for the
      adequacy or accuracy of this release.

    - The financial value of the contract, on an individual basis, is not
      financially material to the affairs of Nstein Technologies Inc. The
      specific financial terms of the contracts can not be disclosed since
      knowledge of these transaction terms could represent a significant loss
      of competitive advantage to the Company as competitors would gain
      access to its pricing model. The Company believes that the disclosure
      of agreements by means of a press release is necessary to demonstrate
      the ability of the Company's technology to meet the requirements of its
      potential clients in the publishing, media and entertainment
      industries. Further, the completion of these types of agreements
      demonstrates the ongoing ability of the Company to capture an
      increasing share of this market and generate market acceptance for its
      products. The software license revenues resulting from this contract
      will be included in the Company's fourth quarter results (quarter
      ending December 31, 2007).

    - Any statement that appears prospective shall not be interpreted as
      such.
    




For further information:

For further information: Nstein Technologies Inc.: Investor Relations:
Bruno Martel, Chief Financial Officer, Nstein Technologies Inc., (514)
908-5406, bruno.martel@nstein.com; Media: Rina Marchand, Marketing Manager,
Nstein Technologies Inc., (514) 908-5406, rina.marchand@nstein.com; Renmark
Financial Communications Inc.: Maurice Dagenais,
mdagenais@renmarkfinancial.com; Bryan Neebar, bneebar@renmarkfinancial.com,
(514) 939-3989, Fax: (514) 939-3717, www.renmarkfinancial.com

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NSTEIN TECHNOLOGIES INC.

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