Media Challenge launches RBC Canadian Open Million Dollar ShootOut
TORONTO, July 16 /CNW/ - RBC today announced a $30,000 donation to
MusiCan, the Canadian Academy of Recording Arts and Sciences' (CARAS) music
education program, to fund the organization's work to nurture and support
music programs for young Canadians across the country.
"We're proud to support the efforts of organizations that help make a
difference in our communities and to the lives of young people," said Jim
Little, chief brand and communications officer, RBC. "The power of music
education extends beyond playing in a school band or singing in the choir -
music education inspires our kids to be creative, work together and have fun."
Jim Cuddy, Blue Rodeo co-founder and CARAS Board and MusiCan Committee
member, accepted the contribution at Polson Pier in Toronto during the kick
off of the RBC Canadian Open Million Dollar ShootOut Media Challenge hosted by
Canadian Idol judge Farley Flex.
"On behalf of MusiCan and CARAS, I want to express my sincere gratitude
to RBC for their support and applaud their ongoing commitment to our music
education program," Cuddy said. "This generous donation will help MusiCan
continue its efforts to provide opportunity and have a positive impact on
young Canadians across the country."
MusiCan, the music education charity of the Canadian Academy of Recording
Arts and Sciences (CARAS) is helping keep music alive in schools across
Canada. In partnership with Canada's music industry, media and business
communities, MusiCan's mission is to ensure that children in Canada have
access to a comprehensive music program through their school. MusiCan includes
musical instrument grants, the MusiCan Teacher of the Year Award, Scholarships
and other music education initiatives.
The RBC Canadian Open Million Dollar ShootOut is the first of several
events being held around Toronto to celebrate next week's playing of the RBC
The ShootOut runs July 16 through July 23 with the public invited to take
the most exciting shot in golf onto an authentic putting green floating in the
Toronto Harbour. The top 100 qualifiers during the week will advance to the
ShootOut finals for their chance to be one of the lucky 10 who shoot for a
hole-in-one and the $1,000,000 prize. The RBC Canadian Open runs July 24-27 at
Glen Abbey Golf Club in Oakville.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
For further information:
For further information: RBC, Jackie Braden, Media Relations, (416)
974-2124, firstname.lastname@example.org; MusiCan, Tiffany Astle, Holmes Creative
Communications, (416) 628-5603, email@example.com