RBC Direct Investing offers social media searching and customizable tools to help manage investments



    To access a multimedia version of this release please visit
    http://www.newswire.ca/en/releases/mmnr/RBC2008/

    TORONTO, June 11 /CNW/ - RBC Direct Investing today announced that it is
giving online investors access to a wide array of resources to help them
create, build and make decisions about their investment portfolio. Blogs and
discussion forums will now be made available to online investors looking for
additional sources of information about what's happening in the markets.
    This new feature, called "Community," uses unique technology developed by
media tracking company, Collective Intellect Inc., which filters and ranks
bloggers and posts so that clients only see the most credible sources of
information and only when it's relevant to their trading strategies.
    "The explosive growth of social networking means online investors now
have a wealth of information and immediate news available which is often
overlooked by conventional media," said Doug Coulter, president and CEO, RBC
Direct Investing. "'Community' will enable our clients to investigate leads
and seek out information on smaller companies that might not otherwise get
extensive coverage in traditional mainstream media."
    The 'Community' feature is part of a larger site redesign that includes a
new 'Sectors & Industries' page allowing investors to target a sector and
obtain more granular trending information. A new 'Trading Dashboard' will be
added this summer which will enable more active traders to consolidate their
trading needs such as researching a stock, tracking an order and executing a
trade - on a single screen.
    "Our latest round of enhancements are designed to ensure RBC Direct
Investing clients have a truly enjoyable experience doing what they love to
do, with increasing ease and backed by a wealth of information and tools,"
Mr. Coulter added.
    Independent rating agency, Dalbar Inc. selected RBC Direct Investing for
its 2007 Direct Brokerage Service Award, rating it No. 1 overall for customer
service among discount brokers in Canada, a trend continued in the first
quarter of 2008.

    To see a list of RBC Direct Investing enhancements, click here
http://www.rbc.com/newsroom/pdf/20080611directinvesting.pdf.




For further information:

For further information: Jackie Braden, RBC Media Relations, (416)
974-2124


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