RBC becomes title sponsor for Canadian Open



    - Agreement secures long-term future for RBC Canadian Open -

    OAKVILLE, ON, Nov. 1 /CNW/ - (RCGA) - The Royal Canadian Golf Association
(RCGA) announced today that RBC has agreed to a sponsorship agreement to
become title sponsor of the PGA Tour's Canadian Open through 2012. Financial
details and terms of the partnership were not disclosed.
    The RBC Canadian Open, Canada's only PGA Tour event, will debut from
July 21-27, 2008. Next year will mark the 99th playing of the Open
championship.
    "This is a landmark day for golf in Canada. For over 100 years, RBC has
earned its standing as a leading national institution and today is Canada's
most respected corporation. To unite our historic national golf championship
with the brand, strength and commitment of RBC is in many ways a perfect
partnership," said Scott Simmons RCGA Executive Director. "RBC has given us an
opportunity to continue and grow the Canadian Open with excellence. Our Board,
staff, volunteers along with over five million golfers have a lot to be
excited about today, all thanks to RBC."
    "Working with the RCGA to re-energize and strengthen this great property
gives us an ideal platform and an exceptional opportunity to reach our target
markets in Canada and build the RBC brand in the U.S. and internationally,"
said Jim Little, Chief Brand and Communications Officer, RBC. "We are
committed to working together with the RCGA to ensuring the RBC Canadian Open
is a premier stop on the PGA Tour."
    "On behalf of the PGA TOUR, I would like to congratulate both RBC and the
Royal Canadian Golf Association on today's exciting news regarding the
Canadian Open. RBC is a highly respected global brand and world-class
financial institution, and we look forward to supporting RBC as our newest
partner on the PGA TOUR," said PGA TOUR Commissioner Tim Finchem. "The RCGA
has been a valued partner of the PGA TOUR for a number of years and the
Canadian Open, as the fourth-oldest tournament on TOUR, has been an integral
part of our schedule. Through the RBC Canadian Open, we will continue to
showcase the PGA TOUR and golf at its highest level to millions of golf fans
in Canada, across North America and throughout the world."

    Plans are already underway for the 2008 RBC Canadian Open. For corporate
hospitality, tickets, volunteer and sponsorship information please visit
www.thecanadianopen.ca or call 1-800-571-OPEN.

    NOTE: a webcast featuring today's news conference will be available
online at www.rcga.org and www.thecanadianopen.ca

    ABOUT RBC

    Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate
under the master brand name of RBC. With 70,000 full-and part-time employees
serving 15 million clients through offices in North America and 34 countries
around the world, RBC offers a full range of financial products and services
and hold strong market positions in personal and commercial banking, wealth
management services, insurance, corporate and investment banking and
transactions processing services on a global basis. In Canada, RBC is the
largest bank in Canada as measured by assets and market capitalization.

    ABOUT THE ROYAL CANADIAN GOLF ASSOCIATION

    The Royal Canadian Golf Association (RCGA) is the governing body of golf
in Canada, representing 377,000 members at 1650 clubs across the country. Some
of the RCGA's core services include the Rules of Golf, handicapping and course
rating, support of turfgrass and environmental research, the Canadian Golf
Hall of Fame and Museum and CN Future Links, Canada's national junior golf
program. In addition, the RCGA conducts Canada's most prestigious golf
championships. The Canadian Open and CN Canadian Women's Open attract the best
professional golfers in the world, while six regional junior championships, 10
national amateur championships and the CN Canadian Women's Tour showcase the
best of Canadian golf. For more information please visit www.rcga.org.

    ABOUT THE 2008 RBC CANADIAN OPEN

    An exciting new era has arrived for Canada's national championship. Part
of the FedEx Cup, stars of the PGA Tour will compete for $5 million (US) at
the RBC Canadian Open, July 21-27 at Glen Abbey Golf Club in Oakville,
Ontario. Established in 1904, the tournament is the third-oldest national open
golf championship worldwide next to the British Open and the U.S. Open. The
RBC Canadian Open is proudly sponsored by RBC, Bell, and BMW Group Canada. For
updated corporate hospitality, tickets, volunteer and sponsorship information
please visit www.thecanadianopen.ca or call 1-800-571-OPEN

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: MEDIA CONTACTS: Anthony Alfred, Director, Media
and Public Relations, Royal Canadian Golf Association, (t) 1-800-263-0009 ext.
227, (c) (416) 819-0286, (e) aalfred@rcga.org; Beja Rodeck, Director, Media
Relations, RBC, (t) (416) 974-5506, (e) beja.rodeck@rbc.com


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