RBC and Free The Children inspire local youth to take action



    
    Support includes funding of $300,000 for water education in Canada and
    overseas
    

    TORONTO, Sept. 3 /CNW/ - RBC today announced that it would throw its
support behind programs offered by Free The Children, a Canadian-based
children's charity founded by Craig Kielburger in 1995. With the assistance of
RBC, Free The Children will be able to continue developing important
initiatives and programs to help educate children around the world.

    RBC will support the following programs:

    H2O for You - In August, RBC announced a $300,000 RBC Blue Water Grant to
support Free the Children's water education programming in Canada and abroad.
The H20 for You educational speaking tour will cross Canada to inform youth
about the global water crisis, give them the tools to take action on local
water issues and demonstrate how to fundraise for international water
initiatives. The Blue Water Grant also supports community education programs
in India and China.

    Adopt a Village campaign - This Free The Children program is designed to
help remove barriers that prevent children from accessing education and break
the cycle of poverty. RBC will help support Free the Children's international
work in the areas of education, health care, clean water and alternative
income programs for marginalized children and their families in Africa, Asia
and Latin America.

    We Day, Toronto - RBC has come on as a special partner for Free The
Children's largest youth empowerment event taking place October 5 at the Air
Canada Centre.

    GO Local - RBC recently served as the title sponsor for an event that
provided the seed funding for the GO Local Program. This program offers
resource-poor schools the tools to create change in their own communities and
eliminate the barriers to a safe and successful learning environment. Funds
raised through various events will directly impact schools in Toronto and
Vancouver that have been targeted as in need of greater social assistance.

    "I want to express my sincere gratitude to our friends at RBC for their
generosity and applaud them for making such a profound difference in the lives
of children in need," said Marc Kielburger, Co-Founder, Free The Children.
"Support from outside organizations allows us to continue doing the good work
at home and abroad - for this we say thank you."
    "We are so pleased to stand behind an organization that empowers youth to
be a catalyst for social change," said Jennifer Tory, Regional President,
Greater Toronto Region, RBC. "RBC is encouraged by the possibilities of this
partnership and how it will help children locally - and around the world -
realize their potential."
    RBC's support for Free The Children is part of a long history of funding
programs that positively affect children. From providing funding to
organizations that directly serve children through its RBC After School Grants
program, to the RBC Children's Mental Health Project, RBC is proud to support
children and youth-oriented organizations that seek to make a difference in
their communities and inspire others.

    
    About Free The Children
    -----------------------
    
    Free The Children is the world's largest network of children helping
children through education, with more than one million youth involved in our
innovative education and development programs in 45 countries. Founded in 1995
by international child rights activist Craig Kielburger, Free The Children has
a proven track record of success. The organization has received the World's
Children's Prize for the Rights of the Child (also known as the Children's
Nobel Prize), the Human Rights Award from the World Association of
Non-Governmental Organizations, and has formed successful partnerships with
leading school boards and international organizations.

    
    About RBC
    ---------
    
    RBC believes in building prosperity by contributing to the communities in
which we live and work. As one of Canada's largest corporate donors, RBC
supports a broad range of community initiatives, through donations,
sponsorships and employee volunteer activities. RBC contributed $99 million to
community causes worldwide in 2008, through donations of more than $51.5
million, and an additional $47.5 million in sponsorship of community events.





For further information:

For further information: or to speak with someone directly, please
contact: Jackie Braden, RBC, (416) 974-1724, Jackie.braden@rbc.com; Lindsey
Coulter, Director of PR & Publicity, Free The Children, (647) 259-3469,
Lindsey@freethechildren.com


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