Rare Method Interactive Corp. Announces Director Appointment



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    (RAM, TSX-V)

    CALGARY, Sept. 18 /CNW/ - Rare Method Interactive Corp. ("Rare Method")
announced today the appointment of Eric White to Rare Method's Board of
Directors.
    Eric White is an acting Vice President of Rare Method. Based in Salt Lake
City, Utah, he oversees Rare Method's U.S. operations. White has nearly
20 years of marketing experience and his work has been recognized by industry
citadels such as The One Show, The Addy Awards, Communication Arts, Print, the
Tellys and the Mobius Awards. For 12 years, Eric was a partner in BOWG, an ad
agency that was named one of the fastest growing private companies in America
by Inc. magazine. His firm was also named to the Inc. magazine Inner City 100
and twice to the Utah 100 by Utah Business magazine. BOWG was acquired by Rare
Method in 2007. He is a graduate of the Brigham Young University school of
journalism.
    "Eric will play an important role in the Company's stated goal of growing
in the U.S." said Evan Spiropoulos, interim President of Rare Method. "Eric
has a strong track record in advertising and his insight and perspective will
be a wonderful addition to the board of directors."

    About Rare Method Interactive Corp.

    Rare Method (TSX-V: RAM) is a leading interactive marketing firm that
designs, builds, implements and optimizes strategic interactive marketing
programs that acquire, convert and retain customers. Rare Method offers a full
range of interactive marketing services including interactive marketing
strategies, creative development, technology development, implementation of
interactive marketing programs and campaign optimization. Rare Method has
offices in Calgary, Alberta and Salt Lake City, Utah.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    and accuracy of the contents of this news release.

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For further information:

For further information: Evan Spiropoulos, Rare Method Chairman of the
Board, Telephone: (403) 540-3969

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Rare Method Interactive Corp.

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