Rapsel Officially Launches Distribution via AF-NY in U.S.A. of All New Iconic, International Design Products



    NEW YORK, November 7 /CNW/ - Rapsel, the innovative bath and sanitary
design firm based in Milan, Italy is pleased to announce its exclusive
relationship with AF-NY in North America, which will serve as the brand's
multi-distribution conduit to the U.S. marketplace. All new Rapsel products
will arrive to the AF-NY showroom for contract sales in late November 2007. AF
Supply will also offer a digital catalog and comprehensive library of all
Rapsel design products for private AD customers.

    AF-NY is located at 22 West 21st Street, Fifth Floor, New York, NY 10011.
Known for more than twenty years as the leading resource for architectural
fixtures, kitchen and bath furniture, as well as sanitary ware and luxury
plumbing, AF's website is located at www.afnewyork.com.

    Rapsel brand has been an innovator in the bath and sanitary category for
more than 30 years. Rapsel has long been known inside the AD industry for
fostering the best talent among a Who's Who of international custom designers
working with ecological materials and high-technology finishes and veneers
including Gio Ponti, Matteo Thun, Phillipe Starck, Ludovia+Roberto Palomba,
Berger & Stahl, Peter Buschele, Shiro Kuramata, Peter Lorenz and Susanne
Moeskjaer, among others. Significant requests from national museums, films
sets and numerous AD firms are in motion as the result of participation by
Rapsel at the ICFF 2007 Italian Design Pavilion.

    "For AFNY, Rapsel is the ideal design product company to collaborate with
as for decades it has consistently represented aesthetic vision, cutting-edge
materials, the best talent in the industry and a dedication to design
integrity," said Bennett Friedman, Principal, AF-NY.

    New products to be showcased in the AF-NY showroom include designer
Matteo Thun's LAVASCA MINI, a sculptural bathtub in either black or white,
developed in Cristalplant, a high-tech material that lends itself to molded
elegance and aesthetic balance, as it can be situated free standing in almost
any room becoming an exquisite focal point. It weighs-in at an astonishingly
minimal weight, making it easy to lift, transport and install. Laying within
its cocoon-like embrace feels like a soft, warm embrace that also offers
massaging head support. With Thun's design, no taps are required on this bath
tub, and water can be drawn or drained using sensors.

    As a lifestyle brand, Rapsel design products are representative of the
next-wave in material use. The firm and its custom designers are experts in
architecturally turning functional bath and sanitary products into artwork for
elegant, healthy living.

    "We are thrilled to be working with such an esteemed industry partner as
AF in North America and to introduce new innovative designs never before seen
in this marketplace," said Aldo Provini, President of Rapsel s.p.a. in Milan.

    A good example of Rapsel bath accoutrement meeting art in spa-like
residential, institutional and even museum environments via the AF showroom is
MELTING CHIC LINE, designed by Ludovica & Roberto Palomba. The tabletop and
container modules in rosewood or lacquer are created using innovative
technology. This line is a refined collection of bath furniture marked by the
matching of the grains. It consists of columns, shelves, balancing mirrors and
cabinet mirrors, washbasins in stone; available free-standing or wall-mounted.

    For digital artwork of new Rapsel design products being introduced at
AF-NY in November, as well as new products introduced at the recent Cersaie
bath design fair in Bologna, Italy please contact Courtney@GothamPR.com or
visit the company's website at www.rapsel.it.




For further information:

For further information: Gotham Public Relations Courtney Lukitsch,
212-352-2147 Courtney@GothamPR.com

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