Paul Tedesco appointed as VP, managing director of TRACK DDB
TORONTO, July 8, 2015 /CNW/ - RAPP Canada, the integrated direct response and customer relationship marketing (CRM) business unit of DDB Canada is undergoing a name change and brand shift, to become TRACK DDB, as part of a DDB Worldwide makeover. Paul Tedesco, VP, managing director of RAPP Canada will now serve as TRACK DDB's VP, managing director.
This brand makeover contributes to an effort by DDB Worldwide to offer an integrated global CRM offering for new opportunities. The CRM discipline is deepening its roots in consumer behaviour sciences and presently experiencing tremendous growth.
Under the Omnicom group of companies, RAPP Worldwide will be branching out as a stand-alone agency network, while DDB's current affiliate RAPP offices will be re-branding to form the TRACK network in major markets around the world. The Canadian announcement, made by Frank Palmer, DDB Group Canada's chairman and CEO, follows the TRACK name change from Germany in March 2015. Additional offices moving to the new TRACK brand and agency network will be announced shortly.
"The new name, TRACK, was developed by Interbrand and it signifies the transformation of the CRM discipline, moving it beyond customer retention and loyalty programs, to include new and emerging, trackable digital touch points," explains Palmer. "TRACK focuses on data-driven systems for individualized marketing and now includes solutions for e-commerce and marketing automation, all with a sharp creative, customer-centric focus."
Palmer unveiled the brand's new logo today with Tedesco and executive creative director Barb Williams. The re-brand also comes with a new website TRACKDDB.com and new branded marketing communications materials.
"TRACK really speaks to how we 'set the exact course' for our clients' brands, navigating them through our increasingly complex communications world," says Tedesco, on the meaning behind the new brand name. "We trace and follow our consumers' tracks on their decision-making journey, so we can develop a deep understanding of their needs, and better serve them on behalf of our clients."
Effective immediately, RAPP Canada's clients, including Kraft Canada, SickKids Foundation and Volkswagen Canada will be serviced under the new TRACK DDB brand.
About TRACK DDB
TRACK DDB specializes in brand management with deeply-rooted expertise in consumer-centric perspectives. It is at home with CRM programs. Beyond customer retention or loyalty programs, the agency offers data-driven systems for individualized marketing. TRACK develops and implements digital touch points, from websites, and solutions for e-commerce to marketing automation. TRACK DDB is a one-stop shop in today's connected world that helps companies transform into modern marketing powerhouses.
About DDB Canada
DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. The agency was named Top Creative Agency in strategy magazine's 2015 Creative Report Card and was ranked #1 agency in Canada by the Gunn Report in 2014. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines include: youth marketing, public relations, event management digital, social, mobile, branding, design, direct, CRM, recruitment marketing and shopper marketing.
SOURCE DDB Canada
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