RAMTelecom to Support Delivery of Digital Content for Wal-Mart Canada's TV Network



    TSX-V: RTC

    OTTAWA, Oct. 10 /CNW/ - RAMTelecom Inc. (TSX-V:RTC) a satellite service
provider delivering flexible, scalable solutions for broadband data and voice
business communications, today announced that it has been selected by ShopCast
to provide Satellite service to support the EK3 Narrowcasting network in
Wal-Mart Canada Corporation stores across Canada.
    ShopCast, a Toronto-based company, will use RAMTelecom satellite
communications services to enable the EK3 Narrowcasting Network to run
Wal-Mart's closed circuit TV, which will communicate directly with shoppers.
The in-store network is built around LCD screens in high-traffic areas, and at
cash registers, where consumers will learn about universal store initiatives,
as well as get targeted information that is relevant to specific departments
and local needs.
    During the first phase of the project, EK3 will use RAMTelecom's
satellite communications to deliver Shopcast in-store narrowcasting services
to 60 Wal-Mart retail outlets across Canada. This phase is contracted to
RAMTelecom for five years at a value of $468,000.
    "RAMTelecom has the right satellite technology with the right
infrastructure and the right support services that make it a perfect fit for
us and for the Wal-Mart network," said Nick Prigioniero, President and CEO of
ShopCast. "We are pleased to be working with them to make this a reality for
Wal-Mart and we expect to continue to work with them in the future."
    "We are very excited about our participation with ShopCast and EK3 in the
delivery of what will become, the largest Narrowcasting retail network in
Canada," remarked Ralph Misener, RAMTelecom CEO. "The digital signage market
is a multi-billion dollar industry worldwide where file delivery over
satellite is not a new concept. RAMTelecom has proven satellite's superb
reliability and cost-effectiveness to open up this market in Canada. In doing
so, we believe RAMTelecom has shown itself to be Canada's leader in satellite
services."
    Shopcast has spent the past ten months successfully trialing RAMTelecom's
satellite services at selected Wal-Mart Canada stores in Ontario.

    About Shopcast TV

    ShopCast focuses on large, national retailers that represent the largest
share of potential advertising revenues and profits, offering advertisers'
strategic media purchasing power on digital networks.

    About EK3 Technologies, Inc.

    Founded in 1998, EK3 is a leading global digital merchandizing company.
Its narrowcasting products are driven by sophisticated software that choose
and deliver marketing messages at the right time to the right location. EK3
provides complete end-to-end digital merchandising solutions for businesses.
EK3 has one of the largest installation networks in North America, with over
3,000 locations worldwide. Headquartered in London, Ontario, EK3 provides
worldwide installation, maintenance and support for its products.

    About RAMTelecom

    RAMTelecom is a satellite service provider delivering flexible, scalable
solutions for broadband data and voice business communications. RAMTelecom's
fixed and mobile satellite-based communication services and value-add
solutions are designed for medium and large enterprises in oil and gas,
mining, and forestry and government agencies. With complete coverage of the
North American market, RAMTelecom's satellite broadband services help
organizations achieve greater operational efficiency by providing continuous
real-time communications between central offices and remote locations anywhere
in North America. www.ramtelecom.ca.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.

    To receive press releases from RAMTelecom in the future, please e-mail
    sarah@chfir.com and mention "RTC News" in the headline.

    %SEDAR: 00023242E




For further information:

For further information: RAMTelecom Inc.: Ralph Misener, CEO, Tel: (613)
747-1836 Ext 125, Email: rmisener@ramtelecom.ca; CHF Investor Relations:
Alison Tullis, Account Manager, Tel: (416) 868-1079 Ext. 233, Email:
alison@chfir.com

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