Raise-A-Reader Day: Thursday, Sept. 27



    Working toward a more literate community

    MONTREAL, Sept. 26 /CNW/ - Le Devoir and The Gazette join newspapers
across the country for Raise-a-Reader Day in support of a more literate
Canada.
    Thursday morning, local celebrities, sponsors, beneficiaries and staff
are volunteering to hit the streets to trade special-edition copies of Le
Devoir and The Gazette for donations. 100% of the money collected will stay in
the Quebec region, all earmarked to help fund local family literacy programs.
    Volunteers will blanket city streets and downtown buildings asking for
your donations in exchange for tomorrow's newspaper. In Montreal, they will be
working to raise funds for seven beneficiaries in this community including:

    
    -   Fondation pour l'alphabétisation (Literacy Foundation), whose Gift of
        Reading program distributes thousands of new books to disadvantaged
        children throughout Quebec. The Foundation runs an information
        service for those looking for help.

    -   Montreal Children's Library. The library, with services at three
        branches, also provides reading programs in hospitals and other
        centres for children with special needs.

    -   J'apprends avec mon enfant, an organization that pairs up
        disadvantaged children and their families, many of them new
        immigrants, with volunteer reading coaches.

    -   Centre DEBAT. The centre's Learning to Learn program helps needy
        families escape the pattern of passing poor literacy skills from
        generation to generation.

    -   CNIB, Quebec Division. The CNIB offers a literacy education program
        for children and youth who are blind or visually impaired.

    -   St. Columba House, which offers head-start and after-school programs
        for children in the community of Point St. Charles.

    -   Quebec Federation of Home & School Association. The QFHSA's program
        Born to Read encourages new mothers, particularly in inner-city and
        outlying Quebec communities, to read to their babies.
    

    Since its inception in 2002, Raise-A-Reader and its partners have raised
more than $7.45 million to benefit local literacy organizations. The program
was further elevated with the September 20 announcement of the launch of the
Raise-a-Reader Concert Series. The program will take the leap from a one-day
event to a year-round series of excitement and entertainment in support of
literacy.
    International recording star Michael Bublé became the first Canadian
artist to attach his name to the Raise-a-Reader Concert Series, pledging
partial proceeds from his upcoming cross-country tour in support of literacy.
    "It'll be great to be back performing on my home turf, and the chance to
tie in with Raise-a-Reader is a great way for all of us to help make Canada
'well read'," said Bublé, as news of the concert series was announced.
    Joining Montreal in communities across the country are 24 cities, which
will hold Raise-a-Reader events next week.
    Generous support for Raise-a-Reader nationally includes: Assante Wealth
Management, 7-Eleven Canada Inc., Microsoft Canada and Scholastic Canada Ltd.
Numerous local sponsors in every market enhance the program with funding and
goods-in-kind services.
    CanWest Raise-a-Reader (RAR) is an award-winning national program
designed to increase awareness and collect funds/resources to support family
literacy programs. All of the money raised through Raise-a-Reader is donated
to local literacy and educational organizations and stays in the community
where it is collected.

    About CanWest Global Communications Corp.

    CanWest Global Communications Corp. (TSX: CGS and CGS.A,
www.canwestglobal.com) is an international media company. In addition to
owning the Global Television Network, CanWest is Canada's largest publisher of
English language daily newspapers and owns, operates and/or holds substantial
interests in conventional television, out-of-home advertising, specialty cable
channels, web sites and radio stations and networks in Canada, Australia,
Turkey, Indonesia, Singapore, the United Kingdom and the United States.





For further information:

For further information: Nancy Diggins, Marketing Manager, The Gazette,
(514) 987-2392, Cell: (514) 347-0645, ndiggins@thegazette.canwest.com

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