Radio Canada International - 2007-08 Season launch



    MONTREAL, Sept. 20 /CNW Telbec/ - Radio Canada International (RCI) is
proud today to present the highlights of its 2007-08 season. The CBC
International Service is diversifying more and more to better reflect Canada's
multicultural reality to people at home and abroad.
    RCI produces daily and weekly programs in English, French, Spanish,
Russian, Ukrainian, Mandarin, Arabic and Portuguese. It also airs a range of
programs produced by CBC/Radio-Canada. Every week and every month, RCI puts
together short reports or interviews on a variety of topics to be broadcast on
its many partner stations in French, English, Spanish, Russian and Mandarin.
    "Thanks to all the new things it is offering on the air and on its
website, RCI is demonstrating more than ever the significant role it plays for
new Canadians and for Canadians living inside or outside the country," says
Sylvain Lafrance, CBC/Radio-Canada's Executive Vice-President of French
Services. "Increasingly, RCI is a place where all the cultures making up
today's society can meet and share their experiences."

    A SUCCESS STORY: RCI VIVA
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    Since going online in November 2006, the new Web service RCI viva has met
with tremendous success among Web users. Targeting both recent and aspiring
immigrants, the website (www.RCInet.ca) features Web radio in eight languages,
as well as free podcasts to subscribe to. Immigrants also find great practical
advice, programs that shed light on life in Canada, and forums for sharing
stories, voicing opinions and getting involved in their new country.

    CYBERSERIES: J'ADOPTE UN PAYS
    -------------------------------------------------------------------------

    On August 24, RCI began airing an innovative video documentary series
packaged as a Web reality show. J'adopte un pays follows the lives of Patrick
and Valéria, a Brazilian couple that has moved to Canada. One episode will be
presented each week till January 2008. With immigration now a hot topic in our
country, RCI hopes this series will spark an enlightening and rewarding
discussion. Web users from around the globe have already left comments and
questions on the site about the couple's adventures. People can also exchange
thoughts with Hector Vilar, the anchor-producer of the cyberseries and RCI's
radio magazine in Portuguese. In addition, the television show C'est ça la
vie, which debuts in October on Radio-Canada, will air one episode a week. Now
broadcast in French and Portuguese, the cyberseries will soon be offered in
English as Embracing Canada.

    COMPETITIONS: DIGITAL DIVERSITY AND GENERATION DX2
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    Last spring, RCI launched Digital Diversity (Métissé Serré), a
competition of short films and podcasts about immigration that attracted a
record number of entries. The finalists, 60 shorts in English and 60 in
French, went online on September 17, along with a handful of podcasts. The
Internet public is invited to drop by www.RCInet.ca/digitaldiversity to
evaluate the entries and pick a winner. The shorts are being shown not only
online, but also at many festivals and events across Canada and abroad.
    This fall, Digital Diversity will spin off a competition for high school
students called Generation DX2. Participants can submit short films, audio
files or photo stories on a topic of their choice related to cultural
diversity. Winners of the jury prize will be chosen by Joyce Quansah
(Montreal), Daniel Grant (Toronto) and Kush Uppal (Vancouver) on the English
side and by the young actors Rosalee Jacques (Planète prise 2) and Mathieu
Pichette (Les pieds dans la marge), along with a member of the public, on the
French side.

    NEW: TAM-TAM CANADA AIRING IN WESTERN CANADA
    -------------------------------------------------------------------------

    Since September 3, one of RCI's flagship shows, the magazine Tam-tam
Canada hosted by Raymond Desmarteau, has been airing on Première Chaîne in
Manitoba, Saskatchewan, Alberta and British Columbia. Weekdays at noon,
listeners can tune in to an entertaining and enlightening production that
spotlights cultural shocks, their repercussions and the exploits and
achievements marking the lives of new immigrants to Canada and our friends
abroad.

    RCI has been broadcasting around the world since 1945. Its mandate is to
introduce foreign listeners to Canadian values and to keep them informed of
news and activities in our country. At the same time, RCI serves as a resource
for new immigrants who have come to Canada.
    Don't miss the many programs produced and broadcast by RCI on RCI viva
and on Sirius Satellite Radio. Drop by the website (www.RCInet.ca) regularly
to check out daily programming, RCI's range of activities, and the many
services it offers to citizens.

    RCI wishes to thank several partners who have been instrumental in its
Digital Diversity and Generation DX2 competitions: Telus, Sony, La Fédération
des producteurs de lait du Québec and VIA Rail Canada, as well as the
Ministère de l'Immigration et des Communautés culturelles du Québec, the
Ministère de l'Education, du Loisir et des Sports du Québec and Citizenship
and Immigration Canada. RCI is also grateful to Berlitz Canada Inc. for its
part in the project J'adopte un pays.




For further information:

For further information: Noémie Sirois, Project Leader, RCI - Radio
Communications, Radio-Canada, (514) 597-5012,
siroisno@montreal.radio-canada.ca

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