Racing to Support the Community: Steelback Grand Prix of Toronto Makes Big Contribution to Local Charities and Local Economy



    TORONTO, June 18 /CNW/ - When the streets of Toronto roar to life for the
Steelback Grand Prix of Toronto on July 6, 7 & 8, 2007, event goers, race fans
and Torontonians can take pride in knowing they are supporting the efforts of
local charities and the local economy while they experience some of the best
racing action ever to hit Exhibition Place. Over the last 21 years, the Grand
Prix Charitable Foundation has raised more than $5.5 million for local
charities while bringing fast-paced action to city streets. The race itself
generates $50 million in economic activity in the Greater Toronto Area (GTA)(*).
    "The Steelback Grand Prix of Toronto is an important part of the city's
cultural and sports scene," says Charlie Johnstone, president and CEO, Grand
Prix Association of Toronto. "The week-long festival of speed we're known for
is what makes the Steelback Grand Prix of Toronto a driver, race team and fan
favourite".

    Week-long Festival of Speed
    ---------------------------
    As one of Canada's premier sporting events of the year and the 'crown
jewel' of the Champ Car World Series, the Steelback Grand Prix of Toronto is
renowned for its week-long schedule of charitable events leading up to race
weekend. The Grand Prix Charitable Foundation has raised much needed dollars
for local charities including Operation Herbie, Bloorview Kids Rehab
Foundation, the Heart and Stroke Foundation of Ontario and a variety of other
local children's charities.
    "The Grand Prix Charitable Foundation strives to generate excitement
throughout the community surrounding the Steelback Grand Prix of Toronto,
while maintaining our commitment to raising funds for the cause of local
charities," says Paul Godfrey, chairman, Grand Prix Charitable Foundation.

    
    The 2007 line-up of Grand Prix Charitable Foundation events includes:

    -   NEW! The 1st Annual Steelback Grand Prix of Toronto Golf Classic
        takes place on Tuesday, July 3rd at Eagles Nest Golf Club. Foursomes
        will take on celebrities including NHL players, NHL alumni, and Champ
        Car drivers to raise money for the Grand Prix Charitable Foundation
        and Shoot for the Cure, an organization dedicated to finding a cure
        for spinal cord injuries. For more information or to register a
        foursome, visit www.grandprixtoronto.com/gptfoundation.asp

    -   On Tuesday, July 3rd corporate teams participating in the Grand Prix
        Big Bike for Heart and Stroke will take to the Exhibition Place
        circuit. Riding a 30-person bicycle around the track, teams will
        compete for the fastest time, all in support of the Heart and Stroke
        Foundation which raises funds for heart and stroke research in
        Canada. For more information or to register a team visit
        www.heartandstroke.ca/grandprixBB.

    -   Wednesday, July 4th the Grand Prix Bike for Tykes takes over the
        financial district at the TD Centre Courtyard. This free community
        event plays host to a spinning challenge of more than 100 corporate
        teams raising money for Bloorview Kids Rehab Foundation. This
        organization is dedicated to enabling children and youth with
        disabilities or special needs to achieve their personal best. Grand
        Prix Bike for Tykes will also feature driver appearances, Miss
        Steelback Grand Prix Toronto competitors and energetic Bay and King
        Street crowds to cheer riders on. To register visit
        www.bikefortykes.com.

    -   On Thursday, July 5th take the inside line to the social highlight of
        the summer - the Black and White Gala at the Four Seasons Hotel.
        Mingle with Champ Car World Series drivers, team owners, the social
        elite of Toronto and corporate Canada while enjoying fine food, music
        and entertainment from special musical guests, the Celtic Tenors.
        Fundraising initiatives at the Gala benefit Operation Herbie. This
        organization helps children from more than 87 countries receive
        specialized surgical care not available in their home countries at
        Toronto's Hospital for Sick Children. The Fund helps approximately
        45 children each year. To purchase tickets visit:
        www.grandprixtoronto.com/gptfoundation.asp.

    -   NEW! The beer will be cold and the scene will be hot at Metro Hall on
        Thursday, July 5th at the Official Steelback Grand Prix of Toronto
        Pit Crew Party. At this FREE public event party-goers will enjoy live
        bands, DJs, show cars, great food and appearances by Miss Steelback
        Grand Prix of Toronto girls.

    -   The Grand Prix of Toronto Drivers' Party on Friday, July 6th is the
        most anticipated party of Toronto's summer. This year the event
        returns to Muzik on the Exhibition Place grounds and will also
        feature the search for Miss Universe Canada 2008. The Grand Prix of
        Toronto Drivers' Party plays host to an action-packed evening with
        Champ Car World Series drivers, celebrities, Miss Steelback Grand
        Prix of Toronto contestants, show cars, DJs, beverages, and a silent
        auction. To purchase tickets, visit www.grandprixtoronto.com.

    -   NEW! From Friday, July 6th to Sunday, July 8th event goers can
        support the Daily Bread Food Bank and donate non-perishable food
        items or make cash donations at any of the four entrances to the
        Steelback Grand Prix of Toronto.
    

    Economic Impact & Giving Back to the Community
    ----------------------------------------------
    In addition to providing world-class racing, the Steelback Grand Prix of
Toronto contributes significantly to its city and province's economy. Since
1986, more than 3.5 million people have come to experience the three-day
spectacle of racing that puts Toronto on a world-stage. The event generates an
estimated $50 million of economic activity in the Greater Toronto Area (GTA)
which also:

    
    -   (*) Supported the equivalent of approximately 448 full-time jobs in
            the GTA.
    -   (*) Accounted for a $26 million share from the GTA towards the Gross
            Domestic Product (GDP) of Ontario.
    -   (*) Attributed approximately $5.1 million to direct tourism spending
            in Toronto from outside of Ontario.
    

    The 2007 Steelback Grand Prix of Toronto - Our Track is Hot All Weekend
    -----------------------------------------------------------------------
    Long
    ----
    The 2007 on-track line up is one the best in the event's history with six
races, featuring more than 180 race cars and drivers from more than 10
countries. Returning to the Exhibition Place track are the Champ Car World
Series and the Champ Car Atlantic Championship. For the first time, the
Exhibition Place track will also host the SCCA SPEED World Championships, Star
Mazda Championship and the Canadian Touring Car Championship. Tickets are on
sale now at WWW.GRANDPRIXTORONTO.COM or by calling 416.588.RACE (7223).

    Join the REVolution. Evolution - Only Faster!

    
    (*) E.I. Study Conducted by Tourism Toronto: Toronto Convention and
        Visitors Association
    




For further information:

For further information: or to arrange interviews, please contact Andrea
Hynes, Communications Manager, Grand Prix Association of Toronto, Tel: (416)
588-RACE (7223) x. 240, E: ahynes@grandprixtoronto.com

Organization Profile

GRAND PRIX ASSOCIATION OF TORONTO

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