/R E P E A T/ - Media Alert and Photo Opportunity - Lucky Brand Jeans opens first store in Montreal with 1969 style 'bed-in'



    MONTREAL, June 26 /CNW Telbec/ - Lucky Brand Jeans says "bonjour" to
fashionable Montreal as it prepares to open its first store on St Catherine
Street at the Montreal Eaton Centre.
    To kick-off the opening, on June 27th, the street-front store will come
together for a 70's revival 'bed-in'. Not since John and Yoko staged their
famous 'bed-in', has Montreal experienced this kind of 'summer of love'.
    Check out the Lucky brand Jeans clad hippies, groovy Westphalia van,
flower power and leather love bracelet giveaways.. .and far out jeans!

    
    Who:   Lucky Brand Jeans
    What:  Calling all hippes! Lucky brand Jeans Montreal store launch all
           day 'bed-in'
    Where: Montreal Eaton Centre, 705 Ste-Catherine West (in-front of store,
           street level)
    When:  Wednesday, June 27th from 8:00am - 9:00 pm
    Why:   In the name of love...and fashion!
    

    Liz Claiborne Canada Inc. is a rapidly expanding multi-brand,
multi-channel fashion apparel company with a portfolio of over 14 brands
including Liz Claiborne, Lucky Brand Jeans, DKNY Jeans, Mexx, Yzza and Enyce.
Liz Claiborne Canada is a subsidiary of New York based Liz Claiborne Inc., a
publicly traded company and a major player in the apparel industry worldwide.




For further information:

For further information: GA & Associates: Montreal, (514) 933-2736,
carrie@ga-associates.com; Toronto, (416) 913-2736, rachelle@ga-associates.com

Organization Profile

LUCKY BRAND JEANS

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LIZ CLAIBORNE CANADA INC.

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