/R E P E A T/ - Media advisory - Unconventional sports enthusiasts compete for a chance to pitch the next Olympic sport



    Semi-finalists in the Dream Big contest will be pulling out all the stops
    today during a live audition at Complexe Desjardins in Montreal

    MONTREAL, Oct. 29 /CNW Telbec/ - Twenty contestants will have two minutes
to convince a panel of celebrity judges that their favourite sport deserves
Olympic Games status.
    The contest is open to any unconventional sport/pastime, so spectators
can expect the unexpected. It's a no-holds-barred contest where anything can
and probably will happen!
    This event promises to be great fun as contestants take the stage and wow
the judges with their passion and creativity. There will also be interview
opportunities with an Olympian medalist who will act as celebrity judge and
the brave contestants hoping to convince the judges that their sport deserves
Olympic Games status.
    The Dream Big contest is all about passion and dedication, no matter what
sport you love to play.

    WHAT: Dream Big Contest Auditions
    WHERE: Complexe Desjardins, Montreal
    WHEN: Tuesday, October 30, 2007 at 10:45 a.m.

    BACKGROUND:

    About the contest:

    The Dream Big contest kicked off with a call to sports fans and
enthusiasts of all stripes to sign up online at www.iwilldreambig.ca for a
chance to be randomly selected to the semifinals.
    Now, 20 semifinalists have been chosen to present their case in Montreal,
along with three other groups of 20 in Vancouver, Calgary and Toronto. They
will be videotaped live in front of a panel of judges, with a finalist being
chosen in each city. The four finalist videos will be posted at
www.iwilldreambig.ca on November 5, where people can vote for their favourite.
The lucky first-place winner will get a chance to pitch their sport to the
Canadian Olympic Committee -- plus, they'll receive a trip for two to the
Vancouver 2010 Olympic Winter Games.
    The winner will be announced the week of November 19, 2007.




For further information:

For further information: Mariane Leduc, Edelman, (514) 844-6665, ext.
234, mariane.leduc@edelman.com

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DREAM BIG CONTEST

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