/R E P E A T -- Video B-Roll Via Satellite - Fido launches Apple iPhone 3G in Montreal



    MONTREAL, July 10 /CNW/ - The following B-Roll is available at the listed
times and co-ordinates:

    
    Live Satellite Coordinates:

    DATE OF FEED:    July 11, 2008
    TIME OF FEED:    4:00 - 4:30 pm EDT
    CO-ORDINATES:    Anik F2 C Band
                     Transponder 8B
                     Downlink Frequency 4020 Vertical
                     Subcarrier 6.2 & 6.8
    

    STORY SUMMARY:
    On Friday, July 11, to celebrate the launch of the Apple iPhone 3G, Fido
opened the doors of its flagship Montreal store two hours early. Starting at
8:00 a.m., customers were able to purchase the new iPhone 3G at a special
launch day event where Fido treated them to a free early bird breakfast and
Fido prizes including event tickets, gift cards and more.

    
    SHOT LIST:

    Interview and b-roll with spokesperson Sylvain Roy, Senior Vice President
    and General Manager for Fido
    B-Roll Footage
      -  Wide pan shot of customer line-up
      -  Event team distributing prizes to customers in line
      -  Event team distributing food and beverage to customers in line
      -  Glamour shots of product
      -  10-second countdown to store opening
      -  Store doors opening - zoom in on Fido store signage
      -  Customers purchasing iPhone 3G devices at cash desk
      -  First customer to purchase iPhone 3G leaving store
    

    STATIONS, FOR FURTHER INFORMATION, PLEASE CALL: Marie-Eve Villeneuve
    Fido, marie-eve.villeneuve@rci.rogers.com, 514-734-6681

    For technical information DURING the satellite feed, please call CNW at
    (416) 294-9180

    As with all CNW Broadcast feeds, this release is offered for your free
    and unrestricted news use. Comments regarding the content and quality are
    welcomed.

    CNW BROADCAST.





For further information:

For further information: CNW BROADCAST, TORONTO, (416) 863-9350

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