/R E P E A T -- Video B-Roll Via On-Demand and Satellite - INTERAC Chip Transition Goes National/



    - Chip debit cards and terminals begin to rollout across Canada -

    TORONTO, Oct. 28 /CNW/ - The following B-Roll is available at the listed
times and co-ordinates:

    
    Live Satellite Coordinates:

    DATE:           Tuesday, October 28, 2008
    TIME OF FEED:   2:30 PM EDT - 3:00 PM EDT
    CO-ORDINATES:   Anik F2 C, Transponder 3B
                    Audio subcarrier 6.2 and 6.8
                    Downlink frequency 3820 vertical

    URL / Download Coordinates:

    http://cnw.pathfireondemand.com/viewpackage.action?packageid=
    100

    DATE:           Tuesday, October 28, 2008
    TIME:           immediately

    Please contact broadcast@newswire.ca to gain immediate access.

    CNW's On-Demand service provides broadcast quality footage to accredited
    journalists worldwide.
    

    STORY SUMMARY: INTERAC, Canada's national debit network and leading
payment brand, today announced the start of the national rollout of chip
technology, a new generation of payment card technology that will combat debit
card fraud and the production of counterfeit cards.
    Beginning this fall, members of the Interac Association will begin to
distribute chip debit cards to their customers. As well, members will continue
to replace Automated Banking Machines (ABMs) and retail terminals with
chip-enabled devices, a process currently underway. Each financial institution
and payment processor has its own timeline in place for the distribution of
cards and terminals across Canada; therefore the introduction of chip
technology will vary from one organization to another.
    The complete migration to chip technology will take a number of years,
given the vast number of debit cards, ABMs and store terminals across Canada
that must be upgraded. Interac Association has set transition requirements to
ensure that the majority of Canadians will be able to fully benefit from this
new technology by 2010, at which point the majority of ABMs and debit cards
will be converted.

    
    SHOT LIST: Interviews with Mark O'Connell, President and CEO of Interac
    Association, Caroline Hubberstey, Director of Government and Public
    Affairs at Interac Association, Jacques Bois, Detective Staff Sergeant,
    Ontario Provincial Police.

    STATIONS, FOR FURTHER INFORMATION, PLEASE CALL: Ian Lifshitz, Strategic
    Objectives, 416-366-7735 x 243 or ilifshitz@strategicobjectives.com

    For technical information DURING the satellite feed, please call CNW at
    (416) 863-5615

    Please contact broadcast@newswire.ca to get immediate access.

    As with all CNW Broadcast feeds, this release is offered for your free
    and unrestricted news use. Comments regarding the content and quality are
    welcomed.
    





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