/R E P E A T -- Video B-Roll Via On-Demand - Playing With Fire - More Than Half of Canadian Homeowners Lack a Fire Escape Plan/



    RBC Insurance and Fire Prevention Canada Team Up For Fire Prevention Week

    TORONTO, Oct. 8 /CNW/ - The following B-Roll is available at the listed
times and co-ordinates:

    Download Coordinates / URL:
    CNW Broadcast On-Demand provides free, secure and easy-to-use broadcast
quality material direct from our website to accredited journalists worldwide.
    Please contact broadcast@newswire.ca to request login rights

    
    DATE:  Immediately
    TIME:  Immediately
    http://cnw.pathfireondemand.com/viewpackage.action?packageid=93
    

    STORY SUMMARY: RBC Insurance along with Ipsos Reid recently conducted a
fire safety survey among Canadians and found that, although many insured
Canadians have smoke alarms in their homes, more than half (56 per cent) are
missing a critical safety measure for their family - a fire escape plan.
    In addition, more than half (51 per cent) of those with a fire escape
plan have never practiced it. The story also gives tips for families on how to
develop an escape plan and the safety measures that must be taken when a smoke
alarm goes off in your home.
    Escape plans are created and practiced regularly at government buildings,
schools and hospitals, so Canadian families need to get into that same
mindset.
    Francois Boulanger, president and CEO of RBC General Insurance Company
comments on the Ipsos Reid fire safety survey findings and Dave Hodgins,
president of Fire Prevention Canada comments on safety measures as it pertains
to a fire escape plan.
    A news release, under the same title, announcing additional stats on the
fire safety survey was released on October 8, 2008.

    
    SHOT LIST:

    -   Interview shot - Francois Boulanger, president and CEO of RBC General
        Insurance Company
    -   Interview shot - Dave Hodgins, president of Fire Prevention Canada
    -   Family shots -
        -  Discussing and mapping out an escape plan
        -  practicing their escape plan
        -  child sleeping
        -  gathering at meeting place
    -   Shot of smoke alarm beeping
    -   Shot of burning building
    -   Shot of fire extinguisher
    -   Shot of smoke surrounding two people while they sleep
    -   Shot of child opening window with adult looking on.
    -   Shot of fire truck
    

    STATIONS, FOR FURTHER INFORMATION, PLEASE CALL: Margie McNeil at
905.606.1425 or Kerry Gaetano at 905.816.5583
    CNW Broadcast On-Demand provides free, secure and easy-to-use broadcast
quality material direct from our website to accredited journalists worldwide.
    Please contact broadcast@newswire.ca to get immediate access.
    As with all CNW Broadcast feeds, this release is offered for your free
and unrestricted news use. Comments regarding the content and quality are
welcomed.

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