/R E P E A T -- Video B-Roll Available via CNW - The Salvation Army Opens its Doors Nationwide During Red Shield Campaign/



    TORONTO, May 21 /CNW/ - The following video is available by satellite or
by CNW's Broadcast On-Demand web download:

    STORY SUMMARY: On May 22nd, selected Salvation Army centres and shelters
across the country will open their doors to the public, giving the media,
local politicians, community leaders and citizens an opportunity to see,
first-hand, the services provided to more than 1.5 million Canadians in need
each year. Across the country, more than a dozen Salvation Army facilities
will host events. The Salvation Army in Toronto will hold a special
ribbon-cutting ceremony for the grand opening of its newest facility, Toronto
Harbourlight Ministries -- a multi-service facility including an 85-bed
residential substance abuse treatment program, 98 transitional housing
apartments and Immigration and Refugee Services -- located at 160 Jarvis
Street in downtown Toronto.
    The national open house is The Salvation Army's largest one day event
culminating a month-long fundraising campaign -- the May Red Shield Campaign
-- which raises money and awareness for Canada's marginalized and homeless.
This month, The Salvation Army also released findings from a national study on
homelessness in Canada - "Poverty shouldn't be a life sentence" - based on
information from hundreds of men living in Salvation Army shelter care.
    The report concluded that a national housing strategy which includes
social services like job training, health care and counseling must be
prioritized by federal officials in order to end the cycle of poverty. The
Salvation Army is the largest nongovernmental direct provider of social
service in Canada - providing about one-quarter of all shelter beds nationwide
each night. For more information, please visit www.SalvationArmy.ca.

    
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    SHOT LIST:

    1.  Interview
        Andrew Burditt
        Territorial Public Relations Director
        Headquarters for Canada and Bermuda
        The Salvation Army

    2.  Interview
        Bradley S. Harris
        Consultant, Social Services Department
        Territorial Headquarters for Canada and Bermuda
        The Salvation Army

    3.  Interview
        Michael Gibson
        Salvation Army client

    4.  Interview
        Chris Dickens (Major)
        Executive Director - Maxwell Meighen Centre
        The Salvation Army

    5.  Various B-roll
        Bus shelter B-roll
        Andrew Burditt/Bradley S. Harris B-roll
        "Verrismo" B-roll
        Kathy Dickens B-roll
        Shannon Clarke B-roll
        Gateway B-roll
        Maxwell Meighen Centre B-roll
        Website B-roll
        Thirft Store B-roll

    Satellite Feed Coordinates:

    TIME OF FEED:      10:00 AM EST - 10:30 AM EST
    DATE OF FEED:      May 22, 2009
    CO-ORDINATES:      Anik F2C
                       Transponder 3B
                       Downlink Frequency: 3820 Vertical
                       Audio subcarrier: 6.8 & 6.2

    WEB Video Preview and Download link:

    http://cnw.pathfireondemand.com/viewpackage.action?packageid=172

    TIME OF POSTING:   10:00 AM EST
    DATE OF POSTING:   May 22, 2009

    All video can be viewed by clicking on the link. Broadcast quality video
    is available for download by accredited journalists. Please contact
    broadcast@newswire.ca for access.

    -------------------------------------------------------------------------

    STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:

    Andrew Burditt
    The Salvation Army
    416-422-6208 (O)
    416-845-8231 (M)
    Andrew_Burditt@can.salvationarmy.ca
    

    For technical information DURING the satellite feed or for assistance
with Broadcast On-Demand, please contact CNW at broadcast@newswire.ca or (416)
863-2115.
    This material is offered for free and unrestricted news use.





For further information:

For further information: CNW BROADCAST, TORONTO, (416) 863-2115


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