/R E P E A T -- Video B-Roll Available via CNW - Canadians not prepared for the emergency they believe is imminent/



    
    New Research Shows Canadians Recognize the Importance of Emergency
    Preparedness but are not Sufficiently Prepared
    

    TORONTO, May 3 /CNW/ - The following B-Roll is available by Broadcast
On-Demand web download:

    STORY SUMMARY: The results of a new survey reveal that while Canadians
overwhelmingly recognize the importance of being prepared for a potential
emergency (such as an extended blackout, ice storm, tornado or forest fire), a
surprisingly large number also realize they are unprepared and have done
nothing to get ready. The survey, conducted by Léger Marketing, was
commissioned by Allstate Insurance Company of Canada to coincide with
Emergency Preparedness Week. Allstate's survey identified a gap between
Canadians' perceptions of emergency preparedness and what they are actually
doing to prepare. Allstate is committed to working in communities and helping
Canadians protect their families and homes before emergencies happen.
Emergency Preparedness Week is a national event that takes place each year
during the first full week of May. This year marks its 13th anniversary and
runs from May 3 to 9 and is themed "72 Hours...Is Your Family Prepared?"

    
    SHOT LIST:

    1.  Interview
    Christianne Dostie
    Executive Vice President
    Allstate Canada

    2.  Interview
    Paul Kovacs
    Executive Director
    Institute for Catastrophic Loss Reduction

    3.  Various B-roll:
    Interior Allstate Canada
    Allstate Canada signage
    Christianne Dostie B-roll
    Emergency Preparedness B-roll
    Storm still

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    WEB Video Preview and Download link:

    http://cnw.pathfireondemand.com/viewpackage.action?packageid=168

    All video can be viewed by clicking on the link. Broadcast quality video
    is available for download by accredited journalists. Please contact
    broadcast@newswire.ca for access.

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    STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:
    Karen Nussbaum, nussbaum@thornleyfallis.com, 416.515.7517 x 334
    

    For assistance with Broadcast On-Demand, please contact CNW at
broadcast@newswire.ca or (416) 863-2115.
    CNW Broadcast On-Demand http://cnw.pathfireondemand.com provides free,
secure and easy-to-use broadcast quality material direct from our website to
accredited journalists worldwide.
    This material is offered for free and unrestricted news use.





For further information:

For further information: CNW BROADCAST, TORONTO, (416) 863-2115


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