/R E P E A T -- Sears Great Canadian Run Teams Up with SickKids to End Pediatric Cancer/

The Relay to End Kids Cancer

TORONTO, Sept. 22, 2011 /CNW/ - Sears Canada is calling on all Ontario residents to lace up for a new challenge - The Sears Great Canadian Run.  On September 24, 2011, relay teams of up to 20 people each are invited to join hundreds of Canadians on a full-day running adventure from Toronto to Blue Mountain.  Proceeds from The Run will support pediatric oncology initiatives at The Hospital for Sick Children (SickKids).

The Toronto to Blue Mountain Run on September 24, 2011, is the second of three Sears Great Canadian Runs taking place in 2011 and offers 101 km and 131 km distance options.  Other events include the Squamish to Whistler Run, which was held on August 27 in British Columbia, and the Ottawa to Montebello Run taking place on October 15.  Teams will have the opportunity to create their own strategy to manage the course by taking turns throughout the day. Each leg ranges from 4 km to 12 km in length.

"The Sears Great Canadian run supports a cause that is important to our associates and customers in communities across the country," said Calvin McDonald, President and CEO, Sears Canada Inc. "The Sears Great Canadian Run gives Canadians - runners and non-runners alike - a great reason to team up for a cause that affects thousands of children and families who are going through very challenging times."

The Sears Great Canadian Run will raise funds for the Sears Canada Charitable Foundation.  Half of the donations made by the Foundation will benefit local pediatric oncology hospitals and organizations in the cities where The Run takes place.  The remainder will benefit national pediatric oncology research initiatives such as The Sears Childhood Cancer Fellowship at SickKids.

In support if children's cancer, Sears has been title sponsor of events that have raised over $4.3 million for the cause since 2008. In 2010, Sears Canada Charitable Foundation made a multi-year, $5 million commitment to SickKids, which sees 25% of all new cases of pediatric cancer in Canada and 60% of all cases in Ontario. The financial commitment is being directed towards the completion of a state-of-the-art cancer clinic and half to support The Sears Childhood Cancer Fellowship.

"When a child is diagnosed with cancer, an entire family embarks on a daunting journey," said Mary Jo Haddad, President & CEO, SickKids. "Approximately 1,400 children are diagnosed with cancer each year, and many of those children will come through SickKids' doors. We are grateful to Sears Canada and its employees for their generous support of the Sears Cancer Clinic, a place where high-quality treatment, pioneering research and a cheerful and accommodating physical environment come together to provide our young patients and their families with healing, comfort and hope,"

About the Sears Canada Charitable Foundation

The Sears Canada Charitable Foundation is a registered Canadian charity established to collect and distribute donations to charitable organizations that support Sears Canada's community investment mandate, which is focused on the health of children and youth. The Sears Great Canadian Run supports this mandate and your support of this event means you and the Foundation are taking steps together to bring an end to childhood cancer.

SOURCE Sears Canada Inc.

For further information:

Eliana Cugini
Director, Corporate Affairs & Communications
Sears Canada Inc.
(P) 416-941-4426 (E) ecugini@sears.ca

Sara Forbes
Communications Manager
Sears Great Canadian Run
(P) 416.301.2921 (E) sforbes@infieldmarketing.com

Simon Williams
Series Director
Sears Great Canadian Run
(P) 416-566-0990 (E) swilliams@infieldmarketing.com


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