/R E P E A T -- Media Alert - NESTEA Vitao(TM) open casting call for national advertising campaign/



    - National campaign focuses on the everyday goodness of Canadians -

    TORONTO, March 27 /CNW/ - Canadians with inspirational stories of
goodness have the opportunity to be featured in a national advertising
campaign for NESTEA Vitao(TM), an enhanced iced tea with vitamins C and E and
calcium.
    On Saturday, April 4th, a pop-up photography studio will be set-up on the
north side of Front Street, across from St. Lawrence Market in Toronto where
Canadians are invited to come and share their stories about acts of goodness.
Each story should be something a little bit extraordinary - more than giving
up a seat on the bus - but it doesn't need to be super-human either. The act
of goodness should go above and beyond to help someone without any personal
gain and inspire other people to do some good too.
    Goodness happens every day and this unique opportunity from the makers of
NESTEA Vitao(TM) gives Canadians a chance to say thank you to the person who
performed an act of goodness towards them and share a meaningful hug that will
be displayed in an ad campaign in major cities across Canada.

    
    WHEN:     Saturday, April 4th, 2009
              8:30 a.m. - 5 p.m.

    WHAT:     Visit the pop-up photography studio across the street from St.
              Lawrence Market for the chance to be in the next NESTEA Vitao
              (TM) national advertising campaign. To pursue this
              opportunity the following criteria are required. You must:

              -  Bring the person who received an act of goodness from you or
                 bring the person who performed an act of goodness towards
                 you
              -  Be willing to inspire Canadians with a story of goodness
              -  Share a hug and be photographed
              -  Be willing to be featured in a national advertising campaign
                 in major cities across Canada
              -  The act of goodness must be verifiable

    WHO:      Canadians who are the age of majority are invited to
              participate.

    WHERE:    Front Street (North-West side at Jarvis Street)
              Across the street from St. Lawrence Market

    (*) The makers of NESTEA Vitao(TM) reserve sole discretion in the
        selection of Canadians to participate in the national advertising
        campaign
    





For further information:

For further information: Sara O'Reilly or Natalie Little, MS&L, (416)
847-1334 or (416) 847-1318, sara.oreilly@mslworldwide.com or
natalie.little@mslworldwide.com

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