/R E P E A T -- Media Advisory/Photo Opportunity - Power of Movement 2009 brings thousands of Canadians into balance for arthritis research/



    TORONTO, Feb. 21 /CNW/ - On Sunday, February 22, thousands of Canadians
are participating in Power of Movement 2009, the world's largest yoga
challenge to celebrate mobility and raise money for critical arthritis
research. Throughout the day, various yoga "mega-sessions" are happening in
more than 10 cities across Canada including Toronto, Vancouver, Nanaimo,
Victoria, Calgary, Regina, Winnipeg, Ottawa, Montreal and Halifax.

    
    -   More than 4.5 million Canadians live with arthritis - one of the
        leading causes of disability in Canada - and autoimmune diseases.
    -   The economic burden of arthritis in Canada is estimated at
        $4.4 billion annually.
    -   These conditions account for more than 10% of the total burden of all
        illnesses in Canada, yet only 1.3% of attributed research is
        dedicated to this area.

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    WHAT:     -  Power of Movement 2009 - world's largest yoga fundraiser for
                 critical arthritis research
              -  Toronto "mega-session" - largest public hot yoga class in
                 the world

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    WHERE:    Wellesley Community Centre
              495 Sherbourne Street (Corner of Wellesley and Sherbourne)

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    WHEN:     -  2:00 p.m. - 2:30 p.m. - pre-event interviews
              -  2:45 p.m. - 3:45 p.m. - yoga class

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    WHO:      -  More than 230 people doing yoga - SOLD OUT mega-session!
              -  Erin Moraghan - Power of Movement founder and AARC Senior
                 Development Officer
              -  Jessica Robertson - Co-founder Moksha Yoga who lives with
                 arthritis
              -  Deena Robertson - Canada's Top Fundraiser for Power of
                 Movement
              -  Farah Nasser - City TV Anchor and Reporter who lives with
                 vasculitis (form of arthritis)
              -  Ted Grand - Power of Movement Class Leader and co-founder
                 Moksha Yoga
              -  Barry O'Shea - Rheumatologist from Toronto Western Hospital
                 and AARC researcher
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    About Power of Movement

    Power of Movement (www.powerofmovement.ca) began as a small grassroots
initiative three years ago with 250 participants in Toronto. The event's
initial goal was to generate $10,000 but in just two years it has surpassed
all expectations raising more than $115,000. Money raised in 2009 will benefit
arthritis and autoimmune disease research priorities across Canada, through
the Arthritis & Autoimmunity Research Centre (AARC) Foundation and several
chapters of The Arthritis Society.





For further information:

For further information: to RSVP or book interviews please contact:
Shauna Simons, Erin O'Reilly, Media Profile, (416) 504-8464 x 261, x 253,
shauna@mediaprofile.com, erin@mediaprofile.com, Shauna Cell: (647) 502-4600,
Erin Cell: (416) 894-1631

Organization Profile

POWER OF MOVEMENT

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