/R E P E A T -- Media Advisory - Video News B-Roll - Satellite transmission - IBC announces campaign to help consumers become more insurance savvy/



    TORONTO, March 3 /CNW/ -

    
    Many policyholders don't know how to protect possessions in case of
                                   disaster

                          Video News Release B-Roll
                                     From
                         Insurance Bureau of Canada

    This News release B-Roll is distributed by The Gabor Group Inc. for your
                         free and unrestricted use.

    Date of Satellite Feed:     March 5th, 2008
    -----------------------

    Time of Feed:               14:00 - 14:30 (2:00 - 2:30 p.m.) Eastern
    -------------

    Co-Ordinates:               Playout from DOME Tx1 to the Toronto Teleport
                                and uplink to ANIK F2C 7B PEGAD has been
                                granted on Dome Transmit 1

    Story Summary
    -------------

    Insurance Bureau of Canada (IBC) will announce the details of a national
consumer education campaign designed to help Canadians ensure they have the
proper coverage and make it easier to file a claim for damages or losses. Key
findings of a new survey on Canadians' knowledge of home, auto and business
insurance will also be released.

    Feed Visual Will Include:
    -------------------------

    A.  Interview with Mark Yakabuski, President & CEO
        Insurance Bureau of Canada
    B.  Visuals - "Know Your Stuff" software
    C.  Visuals -  3 Television Ads
    D.  Visuals - Webgame sample
    E.  Visuals - Streeter clips testing insurance knowledge
    F.  French Interview with Mark Yakabuski, President & CEO
        Insurance Bureau of Canada
    G.  French Streeter clips testing insurance knowledge

    An advisory was distributed by CNW Group Ltd. on March 3, 2008.

    Technical Contact number - Satellite Feed:
    ------------------------------------------
    Jerry Curnew,
    Dome Productions
    (416) 490-2556

    The Gabor Group Inc.
    --------------------
    Kenneth Clarke
    (416) 961-1757 x 3
    (416) 587-9092 (cell)
    





For further information:

For further information: Ellen Woodger at (416) 483-2358,
ellen.woodger@sympatico.ca; or James Geuzebroek at (416) 362-2031 x 4364


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