/R E P E A T -- Media Advisory - The Mental Illness Foundation launches a major fundraising campaign on the theme "It's urgent to act"/



    MONTREAL, Oct. 20 /CNW/ - The Mental Illness Foundation invites media
representatives to the launch of "It's urgent to act" fundraising campaign on
Wednesday, October 22, 2008, at BMO Financial Group, 129 St-Jacques Street,
14th Floor, Montreal.
    At the launch, Campaign Chair Luc Bachand, Vice-Chair, Investment Banking
Group, BMO Capital Markets, will unveil the Mental Illness Foundation's
projects and the related fundraising goal.
    The campaign's Honorary Co-Chairs, Jocelyne Monty, Chair of the Board of
Directors of the Mental Illness Foundation, and Dr. Yves Lamontagne, President
and Chief Executive Officer of the Collège des médecins du Québec, will attest
to the urgent need to take action on mental illness. Guy Lafleur will also
join them to relate his experience as a caregiver.

    
    DETAILS:

    WHAT:
              News conference to launch the "It's urgent to act" fundraising
              campaign

    WHEN:
              October 22 at 10 a.m.

    WHERE:
              BMO Financial Group, 129 St-Jacques Street, 14th Floor,
              Montreal

    SPEAKERS:
    -   Luc Bachand, Vice-Chair, Investment Banking Group, BMO Capital
        Markets, and campaign chair
    -   Jocelyne Monty, Chair of the Board of Directors, Mental Illness
        Foundation, and Dr. Yves Lamontagne, President and Chief Executive
        Officer, Collège des médecins du Québec, the campaign's Honorary Co-
        Chairs
    -   Sylvie Barcelo, Deputy Minister of the Family and Seniors
    -   Guy Lafleur
    





For further information:

For further information: Lola Noel, Director, Communication and
Administration, Mental Illness Foundation, Tel.: (514) 529-5354 ext. 224,
Mobile: (514) 910-5354, lnoel@fondationdesmaladiesmentales.org; Ronald Monet,
Corporate Communications, BMO Financial Group, Tel.: (514) 877-1873,
ronald.monet@bmo.com


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