/R E P E A T -- Media Advisory - Join Us To Help Spread Joy With The Cadbury Bicycle Factory's Joy Go Round/

TORONTO, April 7, 2016 /CNW/ - This Sunday,  Torontonians are invited to spread joy and do some good by riding the Joy Go Round – a specially-created Merry Go Round powered by bicycles – in support of The Cadbury Bicycle Factory.

For decades, Cadbury has sourced cocoa from Ghana. The Cadbury Bicycle Factory helps to improve the lives of students in those farming communities by providing access to bikes, improved mobility and access to education and training on how to maintain them. . It was created to help turn a student's long walk to school into a shorter ride.  Since the Bicycle Factory first opened in 2009, they've built almost 28,000 bicycles to help students in Africa get to school every day.

WHAT:

Turn virtual bike parts into real bikes for students in Ghana by riding The Joy Go Round.  Eight Canadians at once will power the Joy Go Round and help donate real bikes to Ghana. 

 

Once the Joy Go Round is full, all onboard peddle together to unlock virtual bike parts. Every 100 virtual bike parts equals one virtual bike. For every virtual bike assembled, The Cadbury Bicycle Factory will send one real bike to Ghana.

 

Can't join us live, visit www.bicyclefactory.ca to do your part to build bikes for Ghana!

WHEN:

Sunday, April 10

2:00pm – 3:30pm



WHERE:

Yonge and Dundas Square, Toronto



INTERVIEW OPPORTUNITIES:

Karimah Hudda, manager sustainability or Natalie DeJong, associate consumer engagement manager can speak to the importance of The Cadbury Bicycle Factory to students in Ghana, the charity itself and why Cadbury has been committed to this cause for eight years.



KEY VISUALS:

  • Speak with Canadians riding the Joy Go Round
  • Get on and ride the Joy Go Round
  • The Buffalo Bike from World Bicycle Relief : ride it, and speak to the special opportunities and needs the design affords
    • The Buffalo Bike is designed, tested and assembled in Africa with close attention to end-user feedback and rigorous quality control. With their partner, World Bicycle Relief, The Cadbury Bicycle Factory is committed to providing the highest quality, most durable bicycles in Africa.
  • Consumer product giveaways – Cadbury chocolates

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2015 net revenues of approximately $30 billion.  Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum.  Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.

Program rules and regulations: NO PURCHASE NECESSARY. Offer valid from March 28, 2016 until the earlier of May 30, 2016 or until maximum donation has been reached. For every 100 virtual bike parts generated, Mondelēz Canada will donate one (1) real bike for delivery to Ghana, Africa up to a maximum of 1000. For further details and to participate, visit www.thebicyclefactory.ca. Must be thirteen (13) years of age or older and a resident of Canada.

SOURCE The Cadbury Bicycle Factory

For further information: For more information, to set up an interview or a time to ride the Joy Go Round, please contact: Victoria Neufeld, Account Executive, Edelman Canada, Victoria.Neufeld@edelman.com, (416) 849-8921

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The Cadbury Bicycle Factory

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