Car Theft Awareness Campaign Follows Toronto Police Report Showing Auto
Theft Incident Rates
TORONTO, June 10 /CNW/ - Drivers in some Toronto neighbourhoods will be
shocked when they return to their vehicles to see their windshields have been
But they can relax because this time, it's really only a surprising
message from Boomerang Tracking Inc., Canada's leader in stolen asset
The new guerilla-style campaign - held in conjunction with the launch of
Keeping Track, an online guide to prevent auto theft - will target Canada's
most-stolen vehicle models in Toronto neighbourhoods with the highest stolen
vehicle rates. Boomerang officials will be placing decals on windshields to
give the appearance that the glass has been smashed along with a note
directing the vehicle owner to unstealmycar.ca, where drivers can download the
"Keeping Track" booklet. The campaign follows the release of annual crime
statistics from the Toronto Police late last week.
Toronto Police reported 8,447 vehicles were stolen in 2007 - down
slightly from 8,889 in the previous year. However, this number still shows, on
average, 23 cars being stolen in the city each day, or almost one car being
stolen every hour. The report found almost one-quarter of all vehicle thefts
occurred in Toronto's northwest neighbourhoods.
According to surveys conducted by Boomerang Tracking in major Canadian
cities, a majority agree that it has negative consequences for insurance
premium increases for all drivers, is a bad example for youth and funds
larger, more serious criminal activity. Though when asked about how concerned
they were about their own vehicle being stolen, a vast majority said they
believed it would never happen to them.
With this in mind, Boomerang Tracking will be tagging the most stolen
vehicles around Toronto with a customized message to remind drivers how real
the issue of vehicle theft is and to encourage Torontonians to download the
free 'Keeping Track guide to protecting your vehicle from theft' booklet from
"While consumer apathy is a car thief's number one ally, we believe
education is a car thief's number one enemy," commented Scott Nilson, General
Manager of Boomerang Tracking. "Vehicle theft continues to plague our
communities, and our Keeping Track guide aims to help consumers take a
proactive role in protecting themselves and their vehicles."
WHEN: Tuesday, June 10, 2008, 11 a.m.
WHERE: Neighbourhoods within 31 and 32 Division - the highest incident
rates of auto theft
WHAT: Boomerang officials will be placing "smashed glass" decals on
models of cars that are among the most stolen.
ABOUT BOOMERANG TRACKING INC.
Founded in 1995, Boomerang Tracking Inc. has quickly become a
technological leader in tracking and recovering stolen property and offers a
seamless solution to the ever-growing concern for the protection and recovery
of stolen vehicles and other valuable assets in Canada. As a result of its
success, the Company has received the endorsement of members of the insurance
industry. The devices are available and installed through a network of
authorized dealers in Quebec, Ontario and British Columbia. The Company's head
office, research and development center and manufacturing facilities are
located in Montreal, Quebec, with regional facilities located in Mississauga,
Ontario. In 2004, Boomerang became a wholly-owned subsidiary of LoJack
Corporation (NASDAQ: LOJN), the company that invented the stolen vehicle
recovery market two decades ago and who remains the undisputed global leader
in tracking and recovering valuable mobile assets. Today, Boomerang Tracking
markets both the LoJack and Boomerang brand recovery devices in Canada. LoJack
is a registered trademark of LoJack Corporation and is used by Boomerang
Tracking under license.
For further information:
For further information: Marc Roth, Marketing Communications Manager,
Boomerang Tracking Inc., T 1-877-777-8722 ext. 5354,
email@example.com, www.boomerangtracking.com; Robert McEwan,
Director, Media Relations, Veritas Communications Inc., T (416) 482-2248 ext.
723, firstname.lastname@example.org, www.veritascanada.com