MONTREAL, Sept. 8 /CNW Telbec/ - On the occasion of International
Literacy Day, the Literacy Foundation is officially launching its 20th
anniversary celebrations. All year long, the Foundation and its spokesperson,
Marie-France Bazzo, will be raising public awareness of the problem of
illiteracy in Quebec in the hope of putting an end to the loud silence that
surrounds it. To that end, an original, fun awareness campaign will be
launched in October.
"This anniversary is a chance for us to take stock of the last 20 years.
We are proud of what we have accomplished, but there is still much to be
done," stated Maryse Perreault, Chief Executive Officer of the Literacy
Foundation. "In Quebec, 49% of the labour force, or 2.5 million of our fellow
Quebecers, have trouble reading, and one adult in six is completely
illiterate. The economic and social impact is huge, and many opinion leaders
now acknowledge this."
This situation, combined with the demographic crunch, makes Quebecers'
basic training a crucial issue, and a major economic and social challenge.
Through this anniversary, the Foundation aims to bring back hope to these
hundreds of thousands of individuals.
The support of Marie-France Bazzo, spokesperson for the 20th anniversary,
will help raise the profile of the cause. "Through the strength of her
arguments and convictions and her straight talking," added Ms Perreault, "Ms
Bazzo is well up to bringing new life to the cause in the media and vis-à-vis
WORDS for sale!
Designed free of charge by the Bleublancrouge agency, the Foundation's
new awareness campaign will have two goals: to raise the Foundation's profile,
and to raise funds. And it will do so by selling words! For a few dollars, the
Foundation will offer people the chance literally to buy words through a Web
site set up for that purpose. With the co-operation of many public figures,
including Marie-France Bazzo, Véronique Cloutier, Pierre Karl Péladeau,
Normand Brathwaite, Larry Smith, Jean Airoldi, Josée Lavigueur, Joel Legendre
and many others, the campaign will be seen in print and on the Internet and
heard on the radio. From October 4 onward, visit MotsDépôt.com!
20th anniversary partners
Our thanks to all our partners for their generous contributions and loyal
support: Quebec Ministry of Education, Recreation and Sports (MELS), J. Armand
Bombardier Foundation, Mouvement des caisses Desjardins, Hydro-Québec,
Loto-Québec, Solidarity Fund QFL, Pratt & Whitney, McCain Foundation, CSN,
Molson Donations Fund, La Capitale Financial Group, Bleublancrouge, Place
Ville Marie, Pop Média and Hebdos Québec. For a complete list of partners,
20 years helping adults and children
Each year, the Foundation gives thousands of illiterate adults the
opportunity to return to training through its assistance and referral service,
Info-Alpha. It also supports, through various initiatives, stakeholders
involved in combating illiteracy and promoting adult education and lifelong
learning. The Foundation shows its concern with the cycle of transmission of
illiteracy, too, by acting preventively vis-à-vis the youngest members of
society through the Gift of Reading(R) project, which, over the past 10 years,
has meant that 195,000 brand new books have been distributed to the same
number of underprivileged children in Quebec.
Founded in 1989, the Literacy Foundation is a non-profit organization
whose mission is to ensure that everyone-adults and children-has access to
reading and writing. To help the Foundation, make an online donation at
For further information:
For further information: indy Deslippes Gauthier, Public Relations
Officer, (514) 289-1178, ext. 225, firstname.lastname@example.org;
Source: Awareness Department, Literacy Foundation,