QUIT TODAY; BREATHE EASY TOMORROW

Community-based Healthcare Professionals Unite to 'CEASE' Smoking in Ontario

OTTAWA, Feb. 2 /CNW/ - Smoking is the leading cause of preventable death and illness in Ontario.1  Despite this, 15 per cent of the population, provincially, continues to smoke.2  The Central East Association for Smoking Elimination (CEASE) is making great strides to promote best practices, through advocacy and the dissemination of information, to help Ontarians curb their addiction to cigarettes.

"CEASE is a group of local pharmacists, nurses, doctors and dentists who have joined forces to assist people in quitting smoking," says Jane Ling, BScPhm R.Ph and President of CEASE.  "Through our ongoing efforts, we want to encourage other communities to establish a more teamed approach to smoking cessation involving support from all fields of healthcare."

At the upcoming Third Annual Ottawa Conference - State of the Art Clinical Approaches to Smoking Cessation, February 4-5, 2011, CEASE will highlight some of the initiatives that have been implemented at the community level to support smokers in their journeys to become smoke-free.

LAYING THE GROUNDWORK
Since it was founded in 2008, CEASE has pioneered new ways to shed light on the severity of tobacco addiction and its impact on Durham Region, and Ontario as a whole. 

Metroland Quit Smoking Challenge
Featured in Durham Region's Metroland Media in 2009, CEASE helped to support smokers during a six-week quitting challenge following the struggles and victories of three local smokers as they attempted to butt out for good. 

According to Jane Ling, "The purpose of the challenge was to demonstrate how quitting smoking successfully requires a multi-faceted team approach and also requires ongoing counseling and an effective smoking cessation aid.  Only seven per cent of smokers will manage to quit cold turkey, yet smoking cessation medications are not made widely available.  As a start, CEASE encourages government to cover the cost of these treatments for people receiving social assistance."

Central East Ontario Hospital-based Smoking Cessation Initiative
The Central East (CE) LHIN was established to lead the creation of an integrated sustainable healthcare system that ensures better health, better care and better value for money. The CE LHIN has set a Strategic Aim of reducing the impact of vascular disease and related conditions by 10 per cent by 2013 - saving 10,000 in-patient hospital days across the LHIN.

A correlation between smoking and hospitalization, illness and death related to vascular diseases exists.3  As such, a smoking cessation initiative targeting hospitalized patients is being designed in collaboration with the CE LHIN to implement a hospital-based smoking cessation initiative for inpatients.3

"In partnership with hospital medical and administrative leaders, public health agencies, primary care providers, Cancer Care Ontario, community and hospital pharmacy, the pharmaceutical industry, and CEASE, the CE LHIN is developing a plan to embed smoking cessation into clinical practice for patients admitted to hospital. The Ottawa Heart Institute's Model for Smoking Cessation is a national best practice which we are eager to implement in the CE LHIN," explains Ms. Ling.  "We are looking to roll-out in a phased approach based on the four public health agency catchment areas within the LHIN. Our goal is to support smokers to quit by improving the integration of smoking cessation supports from time of admission to hospital through to their recovery at home."

The CE LHIN project will align with Government directions for a provincial Tobacco Control Strategy.3

Annual Symposium
Since 2007, the CE LHIN has hosted an annual symposium for health service providers - their staff, physicians, board members and administrators - and community leaders and residents from across the Central East region.  This year's symposium, which is being held on May 31st at the Ajax Convention Centre, is focused on the system's role in improving quality.  Information on how to participate in the May event will be posted on the CE LHIN's website at www.centraleastlhin.on.ca.

About CEASE
CEASE was founded in October 2008 by a small group of collaborative Durham Region Healthcare Professionals who were passionate about helping patients with smoking cessation. It was originally called the Durham Region Smoking Cessation Network (DRSCN).

The founding group consisted of two local family physicians, a dentist, cardiologist, public health nurse, two pharmacists, and two representatives from the pharmaceutical industry.

In January 2010, it was decided to change the name to CEASE (Central East Association for Smoking Elimination) to align with the Central East LHIN (Local Health Integration Network) to expand our area, our membership and our initiatives.

NOTES TO EDITOR
Individuals looking to quit smoking should speak to an allied healthcare professional.

An effective quit plan can help you:4

  • Keep track of your smoking
  • Practice spending time with no cigarettes
  • Set a quit date
  • Get support from others
  • Eliminate smoking triggers from home and car

Quit plans help you identify:4

  • Substitutes for smoking
  • Strategies for dealing with cravings
  • Situations when you normally smoke
  • How you can reward yourself for not smoking
  • How to get back on track if you slip by smoking after your quit date

References

1 Cancer Care Ontario.  Facts about Tobacco.  http://www.cancercare.on.ca/cms/one.aspx?objectId=8124&contextId=1377.  Accessed January 2011.
2 Canadian Tobacco Use Monitoring Survey (CTUMS).  Smoking Prevalence 1999 - 2009.  http://www.hc-sc.gc.ca/hc-ps/tobac-tabac/research-recherche/stat/_ctums-esutc_prevalence/prevalence-eng.php.  Accessed January 2011. 
3 Central East LHIN.  Central East Local Health Integration Network CEO Report to the Board, October 2010.  http://www.centraleastlhin.on.ca/uploadedFiles/Home_Page/Board_of_Directors/Board_Meeting_Submenu/4.3_-_CEO_Report.pdf.  Accessed January 2011.
4 Durham Region Health Department.  You Have it in You to Quit!  http://www.durham.ca/departments/health/idt/cessation/quitProgResources.pdf.  Accessed January 2011.

SOURCE Central East Association for Smoking Elimination (CEASE)

For further information:

Jacqueline Zonneville
NATIONAL Public Relations
416-848-1398
jzonneville@national.ca

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Central East Association for Smoking Elimination (CEASE)

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