QuickPlay Media Powers the Debut of Video on Alltel Wireless' Celltop Service



    OpenVideo(TM) Platform Enables Alltel Subscribers to Stream Video
On-Demand via Celltop for First Time

    TORONTO, November 6 /CNW/ - QuickPlay Media, the leader in mobile TV and
video solutions, today announced that Alltel Wireless (NYSE:   AT) has deployed
QuickPlay's OpenVideo(TM) platform to power Celltop's new streaming video
capabilities. To introduce the service, Alltel is offering four new video
cells that offer the latest entertainment, horoscopes, extreme sports and
wellness content from NBC, MTV, E!, Gaiam and other sources. The launch of
Celltop's video-on-demand service further establishes QuickPlay in the U.S.
market and follows the company's expansion of its global presence with new
offices in San Francisco and London.

    "The delivery of streaming video content through QuickPlay's OpenVideo
platform will enable Alltel to provide excellent content to customers enjoying
the popular Celltop service," said Wayne Purboo, CEO and co-founder of
QuickPlay Media. "Successful carrier implementations of mobile media services,
such as Alltel's Celltop, are fueling QuickPlay's momentum for continued
expansion and success worldwide."

    Alltel's Celltop is an award-winning technology that mimics the
capabilities of a desktop PC with easy access, organization and control of
content on wireless devices. Launched in January 2007, the company now offers
15 cells comprised of graphics and text that provide shortcuts for wireless
users to navigate through aggregated information and applications.

    "Customers love Celltop because it enables them to access relevant and
exciting content more easily than ever before," said Scott Moody, director of
data services for Alltel Wireless. "The addition of video-on-demand to Celltop
marks a significant milestone in our continuing commitment to deliver
innovative and advanced services to the marketplace."

    QuickPlay's OpenVideo platform powers mobile video services for 11 major
mobile operators in North America, providing both live and on-demand content
from more than 150 different media companies. Key features of the QuickPlay
service delivery platform include a superior content management system,
advanced reporting and analytics to manage mediation and settlement, open APIs
for ease of partner integration and advanced service delivery capabilities.

    About QuickPlay Media

    QuickPlay Media provides content management and service delivery
solutions for mobile television and video services. The QuickPlay
OpenVideo(TM) platform offers maximum flexibility and streamlined application
integration for mobile operators, media companies and technology partners.
OpenVideo works in many different mobile content ecosystems, seamlessly
operating with major search, billing and user interface frameworks. QuickPlay
Media Inc. has offices in Toronto, San Francisco and London. For complete
information, please visit www.quickplay.com.

    About Alltel

    Alltel (NYSE:   AT) is the owner and operator of the nation's largest
wireless network and has more than 12 million wireless customers. For more
information about Alltel, please visit www.alltel.com. More information on
Celltop is available at www.mycelltop.com.




For further information:

For further information: fama PR for QuickPlay Media Inc. Christi Dean,
617-758-4153 quickplay@famapr.com or Alltel Wireless Dale Ingram, 501-905-6078
dale.ingram@alltel.com

Organization Profile

QUICKPLAY MEDIA

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