QuickPlay Media Powers Fido's Streaming Video & Radio Services



    OpenVideo(TM) Platform Powers XM Satellite Radio & YouTube Content on
HSPA Network

    TORONTO, December 3 /CNW/ - QuickPlay Media, the leader in mobile TV and
video solutions, today announced that Fido is using its OpenVideo(TM) platform
to power streaming video-on-demand and streaming radio-on-demand services as
part of Fido's 3G High-Speed Experience. Fido customers now have access to
popular content from XM Satellite radio channels, YouTube, music videos, TV
clips and more. These mobile services run on Rogers' high-speed, HSPA
(High-Speed Packet Access) network.

    "We are excited to partner with Fido, a longtime leader in the Canadian
mobile market," said Mark Hyland, vice president of marketing for QuickPlay
Media. "With our OpenVideo platform, Fido is able to expand its mobile data
offering, delivering the latest in streaming radio and video services to their
customer base of social, hip, urban consumers."

    Streaming radio and video services are offered as part of Fido's 3G
High-Speed Experience, on a subscription or pay-per-use basis. The Fido 3G
High-Speed Experience is currently available for customers in major urban
markets from Quebec City to Victoria.

    QuickPlay's OpenVideo platform powers mobile video services for 12 major
mobile operators in North America and Europe, providing both live and
on-demand content from more than 150 different media companies. Key features
of the QuickPlay service delivery platform include a superior content
management system, advanced reporting and analytics to manage mediation and
settlement, open APIs for ease of partner integration and advanced service
delivery capabilities.

    About Fido

    Fido offers Canadian consumers a wide range of wireless voice and data
communications products and services, including international roaming in 200
countries. Fido is wholly owned by Rogers Wireless, Canada's largest wireless
provider and the country's only carrier operating on the global standard GSM
technology platform. For more information, please visit fido.ca.

    About QuickPlay Media

    QuickPlay Media provides content management and service delivery
solutions for mobile television and video services. The QuickPlay
OpenVideo(TM) platform offers maximum flexibility and streamlined application
integration for mobile operators, media companies and technology partners.
OpenVideo works in many different mobile content ecosystems, seamlessly
operating with major search, advertising, billing and user interface
frameworks. QuickPlay Media Inc. has offices in Toronto, San Francisco and
London. For complete information, please visit www.quickplay.com.




For further information:

For further information: QuickPlay Media Inc. fama PR Christi Dean,
617-758-4153 quickplay@famapr.com or Fido Odette Coleman, 416-935-6411
odette.coleman@rci.rogers.com

Organization Profile

QUICKPLAY MEDIA

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